Billionaire Elon Musk, who bought Twitter last October, is stepping down as director of the social network, handing over the helm to Linda Crino, an executive at NBC Universal Entertainment and an advertising executive. In doing so, Musk hopes to attract back advertisers who left the network for fear of damaging their brand. Who is this lady who will rule a network with nearly 140 million followers? Profile.
Will you bring back the advertisers? Linda Karino,
Linda Carino, born 1963 (age 59), an American of Italian descent, married and mother of two sons. She graduated from the University of Pennsylvania in the United States and held various positions at Turner Broadcasting System Inc., a global broadcasting company now owned by Warner Bros. She worked at the company for 15 years, becoming the chief operating officer of ad sales, where she played a key role in developing innovative advertising and marketing solutions.
Radino joined NBC Universal in October 2011 as the corporation's head of advertising sales. Throughout her career, Karino has changed the way the advertising industry operates. One of the most prominent things she presented was the digital platform One Platform, which makes it easy to buy ads in a variety of different media.
Can he breathe a sigh of relief? Elon Musk, Photo: AP
Alongside Trump and Biden
In 2018, former U.S. President Donald Trump appointed Yakarino to serve on the Sports, Fitness and Nutrition Council for two years. Then, from 2022-2021, she worked with President Joe Biden and the White House to help create a COVID-200 vaccination campaign, a campaign that reached more than <> million Americans.
He hired her when he was president. Trump, Photo: AP
Advertiser flight
Ad sales on Twitter accounted for more than 90% of the company's revenue before Musk bought it in October. But since then, as already mentioned, many advertisers have fled the social network.
Monthly revenue from 1,000 top advertisers fell more than 60% from October to Jan. 25: from $127 million to $48 million. Many advertisers have been concerned about severe cuts, the rise of hate speech and controversial decisions, including his move to invite previously banned users back to Twitter.
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