LG Display (Photo: Reuters)
In the TV market, the two Korean giants LG and Samsung compete with each other and are bitterly struggling for market share, especially in markets such as Israel, where competition between the two is close. But it turns out that when it comes to components, they have no problem doing business: according to a Reuters report, Samsung has signed a deal to buy white OLED (WOLED) screens from LG designed for the upper market, while LG will start supplying panels to a competitor from home as early as this quarter.
According to the report, LG will sell Samsung two million panels next year, and then three million and five million panels for TV screens in 2025 and 2026 respectively. According to the report, LG will manufacture panels in sizes of 77 and 83 inches for Samsung. Until recently, Samsung held the opinion that OLED screens are more suitable for smartphones than for large screens like TVs, due to their expensive cost (five times more than regular LED screens). Samsung will now use the panels it buys from its rival to consolidate its sales in the OLED market.
According to the report, LG will sell Samsung two million panels next year (Photo: ShutterStock)
When it comes to market share, according to data from Omdia, Samsung has a modest OLED market share of 6.1 percent, while LG's electronics division dominates it with 54.6 percent. In the middle is Sony with 26.1 percent. Samsung will probably try to beat Sony in this market, or compete better with Chinese manufacturers that also offer OLED displays.
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