Netflix (Photo: Reuters)
Netflix's fight against password sharing has succeeded, according to data from Antenna, a research firm. According to the report, the streaming giant has seen a sharp jump in new subscribers in the U.S. since launching its largest pilot. To try and stop password sharing, the company has introduced a new policy whereby users will have to set their primary location in advance – or pay.
Antenna says that between May 26 and May 27, about 70,102 new users were registered each day, the highest figure in four and a half years, and about 60 percent more than the average for the previous 2020 days. In fact, this is a sharper increase since the first COVID-7 lockdown in the US in March 99. However, there were also cancellations from the streaming service during the same period, albeit at a more moderate rate than the number of new subscribers.
Last month, shortly after Netflix's anti-password sharing pilot was launched, social media was flooded with screenshots of subscription cancellations under the hashtag #CancelNetflix. Keep in mind, if a subscriber wants to grant access to an account to someone who doesn't live in the same household, they have to pay an extra $<>.<> per month.
Trailer for Season 6 of Black Mirror (Netflix)
It's worth remembering that these are not official figures from Netflix, and that the company will report its quarterly data next month, and meanwhile, following the report, the company's stock rose 3.2% in trading on Wall Street today.