Last weekend Mini arrived at the ski slopes of Madonna di Campiglio, on the occasion of the Mini Mountain Mash and in the company of the new All Electric Mini Countryman which made its national debut.
The event, dedicated to snowboarding and fun, was the protagonist on the snow for four days, with spectacular challenges between the best pro-riders on the international scene and activities designed for amateurs and children, from the slopestyle contest to the blanked slalom open to everyone.
"Love for the planet - commented Federica Manzoni, head of Mini Italia - for innovation, through an unmistakable style and design, sense of belonging to a community and sharing of passions are the values that bind Mini and Burton and which have pushed the two brands to take to the track together once again."
During the event, particular attention was dedicated to women and girls who are passionate about snowboarding, with special sessions to help them improve their technique and experience the thrill of snowboarding.
Furthermore, for the first time, a specific focus on the little ones has been introduced, with activities and teachings designed to introduce them to the world of snowboarding in a fun and safe way.
There is also a large area dedicated to visitors to preview the boards proposed by Burton, made with an eye on sustainability and with environmentally friendly materials, in particular it was possible to try the innovative Step On binding which, thanks to a three-point attachment, eliminates the use of straps.
In this context, the cars of the new Mini family could not be missing, which saw, in particular, the national debut of the first All-Electric Mini Countryman which was positioned at the base of the Grosté cable car, in Località Fortini.
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