The sun sets on the Atlantic Coast and in the dunes of Pinamar Norte the action is just about to begin: when the sky changes color, a large group of
Raza Fuerte pick-ups is on the beaches of La Frontera
to begin with the first of the
night trips
that
Ford
invites its customers to every summer, and which have been a classic for more than a decade.
The starting point is the
Off-Road Campus
that the Óvalo has on Avenida del Libertador and Poseidon.
An important part of its driving proposals for this season are concentrated there, encompassed within the
Summer Experience 2024
,
the incredible program that Ford has in different tourist spots, with its epicenter in Pinamar and Cariló.
In addition to the night trips, there are
Off-Road Clinics
-in versions for beginners and experts-,
exclusive days for Bronco and Maverick owners and a Performance Day for Ranger Raptor and F-150 Raptor owners
.
Sunset at Ford's Off-Road Campus in Pinamar.
Each of these activities are carried out in a framework of total safety provided by Ford's professional pilots, both in the previous talks and in accompanying the guests in the dunes of Pinamar Norte.
What the Ford Night Cruise is like
Customers registered for the event arrive at 7 p.m. at the Off-Road Campus and from there
they leave in single file towards La Frontera
to face an exclusive adventure for owners of 4x4 models: thus, the F-150, the F-150 Raptor, the Ranger Raptor and the new generation of Ranger are present for an ideal experience for the most daring and that has everything.
The Strong Race pick-ups, taken to the extreme in the dunes of La Frontera.
With the help of expert instructors, who maximize the off-road capacity and robustness of each of these models,
vacationers can experience first-hand the performance of the Strong Race through unique landscapes
, starting with terrain full of difficulties in the middle of the forest and then delve into the challenges posed by the enormity of the dunes, the main protagonists of the journey.
Video
These are the sunset tours proposed by the Ford Summer Experience.
At the same time, Ford experts give users advice on off-road driving, not only intended for the experience they live in the sand, but applicable to other situations in different topographies.
The activity in the pick-ups lasts more than an hour.
Upon returning to the Off-Road Campus,
a dinner prepared by chef Lele Cristóbal awaits Ford customers
, who joined these incredible Ford Summer Experience 2024 experiences with his already iconic Café San Juan.
The tour is carried out with the guidance of expert Ford pilots.
The first of these night crossings was an absolute success, but there is good news for those who were left wanting, or even those who wish to repeat the experience, because there are others scheduled for this summer.
Always with the same starting point,
the next one is on January 25, and then one will follow on February 1 and the last one on the 8th of that month
.
With limited spaces, those interested can consult more information and register on the official Ford Argentina website.
An unmissable place
Since the season began and until February 13,
the Ford Off-Road Campus in Pinamar Norte
is the reference meeting point for lovers of the brand and adventure.
It is open every day from 10:30 a.m. to 7:30 p.m., but it offers much more than that: it is also the ideal opportunity, for example, to meet the entire Raza Fuerte family of the oval, which combines off-road capabilities with maximum comfort for urban use.
The Strong Race models, deployed at the Pinamar Off-Road Campus.
Ford took advantage of its space to bring some of the most outstanding products in those segments, such as
the innovative Maverick compact pick-up, the New Generation of Ranger
– which is manufactured in the country, at the brand's plant in General Pacheco – , the
Ranger Raptor, the F-150 Lariat and the F-150 Raptor
, to which is added
the Bronco Sport
, its high-performance SUV.
The Night Cruise is for clients with 4x4 models of the Strong Race.
The Ford Campus in Pinamar Norte is also a place of services, because once there, for example, customers can even have their tires calibrated for free before entering La Frontera, this seaside resort area that is a mandatory stop for everyone. those who want to enjoy their 4x4s in the sand during the holidays.
Ford, also in Cariló
In addition to that space, and as is tradition, Ford renewed its connection this summer with the public that spends their summers in
Cariló with its traditional stand on Divisadero and Cerezo avenues
, where the Raza Fuerte family is also present but who are adds other products from the brand's portfolio.
After making the journey, the guests are treated to dinner at the Off-Road Campus.
Among them, other references from its SUV range stand out, such as the
new Territory and the new Kuga Hybrid
.
But there is no doubt that the one who gets all the attention is the Mustang Mach-E, its first 100% electric that in Argentina was launched just weeks ago in a version that does not deprive anything and combines all the comfort and latest generation technology with all the power that can be expected from a model that is an icon of American sports cars.
Ford Summer Experience 2024: activities in Pinamar
January 20: Off-Road Clinic for experts
January 23: Bronco Clinic
January 24: Off-Road Clinic
January 25: Night Cruise
January 27: Off-Road Clinic for experts
January 31: Off-Road Clinic
February 1: Night Cruise
February 3: Off-Road Clinic for experts
February 5: Bronco Clinic
February 6: Maverick Clinic
February 7: Off-Road Clinic
February 8: Night Cruise
February 10: Performance Day