The centenary year for BMW Motorrad was also that of the record on the sales front with 209,257 motorcycles and scooters delivered to customers, 3.1% more than the previous year and the highest sales volume in the history of BMW Motorrad. 'agency.
The regions of Europe, Asia and Latin America, in particular, made a significant contribution to the record sales volume with record figures.
Germany and North America also contributed to the result with strong sales.
"With a record result in our anniversary year - commented Markus Flasch, Head of BMW Motorrad - we remain number one in the world in the premium motorcycle and scooter segment, demonstrating once again the success of the brand's strategic orientation. Our market leadership in numerous segments is strong thanks to innovation, our highly attractive product range and our brand."
With 116,012 motorcycles and scooters sold (+4.7%), Europe as a whole remained by far the strongest sales region for BMW Motorrad.
Germany remains the strongest individual market with 24,176 units (+0.2%), followed by France (21,668 units / +2.1%), Italy (16,179 units / +3.3%) and Spain (12,716 units / + 1.7%).
Eastern Europe also contributed, with sales of 6,000 units, a record increase of 105.4% and more than double compared to the previous year.
In Italy, according to Unrae data, BMW Motorrad with 16,163 motorcycles registered (+1.6%) achieved, in the year of its centenary, the absolute sales record in Italy and confirmed its leadership both in the over 500cc segment with a share of 14.2% and in the Premium sector (motorcycles and scooters) with a share of 36.2%.
The BMW R 1250 Gs, in a transition year for the introduction of the new model, confirmed itself once again as the best-selling motorcycle in Italy and the R 1300 Gs was welcomed with over 2,600 orders received already in 2023. The five best-selling BMW motorcycle models in Italy were, in order, R 1250 Gs (3,312 units), R 1250 Gs Adventure (2,352 units), F 750 Gs (888 units), F 900 Xr (856 units) and S 1000 Xr (712 units).
The Ce 04 electric scooter totaled 569 units sold.
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