Lexus, as the official automotive partner and platinum partner of the ATP Tour, will once again support the world elite men's professional tennis circuit in 2024, which has always been a source of excitement and high-level international sporting competitions.
"The ATP Tour represents a perfect and high-profile stage for our brand - said Pascal Ruch, vice president of Lexus Europe and value chain - and this year we will have even more opportunities to connect with millions of people thanks to participation to one of the greatest sporting competitions in the world."
The partnership was launched in the summer of 2023, and in 2024 it will have greater importance, given that it will support up to double the tournaments.
Specifically, after a start of collaboration which concerned the ATP 250 ASB Classic in Auckland, New Zealand, Lexus in Europe will support the ATP 250 Open Sud de France in Montpellier, while the calendar of tournaments sponsored by Lexus includes 14 events across the continent.
In Italy, the cars of the Japanese company will be on display in Turin, the city that will host the Nitto ATP Finals, the final phase of the ATP Tour, in November.
Lexus activities will be tailored to each tournament, and, in addition to providing courtesy vehicles for officials and players, will include prominently displaying the latest models in the range, such as the all-new LBX, RZ 450e , fully electric, and the hybrid and plug-in hybrid models.
Additionally, the brand will continue to be the title partner of ATP Head2Head, which will present diverse, exciting and fun challenges across the ATP Tour's digital and social channels.
Reproduction reserved © Copyright ANSA