A new Milanese home for Rolls-Royce which lands in the city with a new dealer.
In fact, Rolls-Royce Motor Cars Milan will now represent the luxury brand in Italy.
The automaker's step aims to exploit new potential and make the brand even more present for the most demanding customers.
Rolls-Royce Motor Cars Milan will be managed by Rossocorsa, which boasts thirty years of experience in the luxury car trade.
The brand new Rolls-Royce showroom in the city, scheduled to open during 2024, will be completely designed according to Rolls-Royce's new visual identity.
Until today, Rolls-Royce Motor Cars had its showroom in Rome, managed by BMW Italia.
During this period, the brand continued to develop with excellent results in Italy.
Hence, the decision that the time had come for a step forward to manage Rolls-Royce with an independent partner like Rossocorsa.
"We are very happy to have found such a strong and competent partner in Rossocorsa - explained Boris Weletzky, Rolls-Royce regional director for the UK, Europe and Central Asia - and BMW Italia has done an exceptional job in Rome to further develop Rolls-Royce in the region and supported the team with their expertise in the first steps of introducing the brand to Italy. Now it's time to focus even more on the brand and our customer base."
"Being linked to Rolls-Royce Motor Cars in recent years - commented Salvatore Nanni, General Manager of BMW Italia Retail - has been an exceptional experience. But, at the same time, it now gives us the opportunity to respond even better to the offensives of the electric models of our main brands and to offer our customers a completely focused premium service".
Reproduction reserved © Copyright ANSA