As of: February 2, 2024, 6:00 a.m
By: Simon Mones
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The annual new registration statistics from the KBA show which cars are the least popular among Germans.
The negative ranking is led by a brand from China.
1 / 1010th place – Alpine: You see Renault cars very often in this country.
And the cheap subsidiary Dacia is also very popular among Germans.
However, you need luck to see a sports car from the Renault offshoot Alpine.
In 2023, the only model A110 was sold just 405 times.
Cost: from 60,000 euros.
© Alpine
2 / 109th place – Rolls-Royce: The British luxury brand celebrated a record year in 2023.
The BMW subsidiary sold 6,032 cars worldwide.
344 of them went to Germany.
One reason for the success was the Cullinan (from around 360,000 euros).
The SUV only sold 97 times in this country.
© Pond5 Images/Imago
3 / 108th place – Lotus: We continue with the next British car brand.
Most car fans probably know Lotus from Formula 1, where the sports car manufacturer celebrated great success in the 1960s and 1970s.
Lotus now belongs to the Chinese Geely group.
In 2023, only 321 new cars were sold in Germany.
With 218 vehicles, the Emira was particularly popular.
© Arnaud Taquet/Lotus
4 / 107th place – Cadillac: Cadillac can often be found in its home market in the USA.
In Germany, the General Motors subsidiary does not go beyond an extra role.
The only model, the XT4 (from 40,300 euros) only sold 217 times.
In total, Cadillac had 307 new registrations, so some vehicles may have come to Germany via independent importers.
©Cadillac
5 / 10 6th place – Fisker: As with many electric car manufacturers, this is also a start-up.
It was founded by the Dane Henrik Fisker.
The Ocean was developed in the USA.
The Stromer is built by Magna Steyr in Austria.
The SUV should travel up to 707 kilometers.
But that's apparently not enough for the Germans.
Only 239 examples were registered in 2023.
© Fisker Inc.
6 / 105th place – Lada: There were never really any good reasons to buy a Lada.
The technology of the cars is outdated and the quality is also not very convincing.
The Niva also looks like it comes from the 90s.
Nevertheless, the off-road vehicle has numerous fans.
Due to Russia's attack on Ukraine and the associated sanctions, Lada is not having an easy time of it.
Only 149 vehicles were registered in Germany, including 86 Nivas.
© Pond5 Images/Imago
7 / 10 4th place – Lucid: Like Fisker, Lucid is also an electrical start-up from the USA.
If you're looking for a cheap electric car, you won't find it with the Americans.
The cheapest version of the Lucid Air starts at 110,000 euros.
The top model costs twice as much.
Interest was therefore limited, with only 99 new registrations.
© Zuma Wire/Imago
8 / 103rd place – Maxus: Admittedly, the Mifa 9 (24 new registrations) is not really nice.
However, there were also significantly uglier cars that sold better.
The problem is probably the low awareness of SAIC Motor's young brand.
This emerged in 2011 from the insolvent British commercial vehicle manufacturer LDV Limited.
In 2023, the Chinese sold 64 models in Germany.
© Maxus Motors
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9 / 102nd place – Morgan: There are only a few car manufacturers left that rely on craftsmanship.
One of them is Morgan.
Only around 1,000 vehicles leave the factory every year.
60 of these found their way to Germany last year.
© Morgan
10 / 10 1st place – Aiways: By far the fewest cars were sold by another newcomer.
The Chinese electric car manufacturer Aiways only sold 50 vehicles in Germany in 2023.
The most popular was the U5, which found 31 buyers.
© Sebastian Geisler/Imago
There are cars that crowds fight over.
For example, some variants of the VW Golf were sold out, even though a facelift was pending.
Tesla's Model Y was even crowned the best-selling car of 2023.
The champagne corks are likely to pop in Wolfsburg and Austin.
However, there are also brands and models that are less well received by German customers.
There are various reasons for this.
In addition to a high price, the image of the brand can also play a role.
Some manufacturers are simply so new that many customers have not heard of them yet.
Others, on the other hand, consciously place themselves in the luxury segment and therefore sell fewer cars.
Which car brands recorded the lowest sales figures in Germany last year?
The new registrations for 2023 and the corresponding market shares were
published by the
Federal Motor Transport Authority (KBA) .
A total of 2,844,609 new cars were registered last year, an increase of 7.3 percent compared to 2022.
In our picture gallery we present the ten brands that achieved the worst sales figures in 2023.
The editor wrote this article and then used an AI language model for optimization at his own discretion. All information has been carefully checked. Find out more about our AI principles here.