The official presentation of the New Lancia Ypsilon is approaching, the first car of the brand's new era.
The model, which marks the brand's entry into electric mobility and which represents the maximum expression of comfort on board Lancia, will be presented on February 14th in Milan through the exclusive new Lancia Ypsilon limited edition Cassina, available in Italy in 1906 units, certified and numbered, in homage to the year of birth of the brand.
From today, however, the "1 of 1906" campaign starts in Italy, dedicated to all those who dream of being part of the first 1906 customers to have the opportunity to be contacted to discover the new model.
The procedure for obtaining the right of first refusal on contact from a dedicated Lancia expert is very simple and 100% digital: all customers who join will be able, if they wish and when the car is available, to convert their interest into a dream come true.
Joining the "1 of 1906" campaign - Lancia announces - constitutes a non-binding expression of interest in being contacted for information on the car and does not involve pre-ordering or the payment of any deposit.
The launch offer for the car will also be available on February 14th and the tour of the car will begin the following day at all Italian Lancia showrooms.
The "1 of 1906" campaign video is available on YouTube
The new Lancia Ypsilon limited edition Cassina establishes the link between two excellences in their respective fields of activity, automotive and interior design, and represents the evolution of the Lancia Pu+Ra HPE concept.
The collaboration with Cassina, a brand of Italian excellence in the high-end furniture sector, is reflected in the attention to stylistic details, from the choice of materials to that of colours.
Symbol of this collaboration are the exclusive stylistic details, from the Sapphire Blue color of the exterior to the blue of the interior, from the velvet seats characterized by the "cannelloni" motif, to the multifunctional table bearing the Cassina signature.
The new Lancia Ypsilon limited edition Cassina is a 100% electric car, with a range of up to 403km in the WLTP combined cycle, with simple technology and equipped with the SALA (Sound Air Light Augmentation) infotainment system applied for the first time by Stellantis on a production car.
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