2023, as Pietro Innocenti CEO of Porsche Italia recalled, was a special year for the brand which celebrated its 75th and 60th anniversary of the 911, but it also proved to be a turbulent year on an international level with repercussions on the world automotive and on inflation at a general level.
Despite this, Porsche delivered 320,221 cars worldwide, marking a percentage increase of 3% compared to 2022, +11% in Europe, +16% on overseas and emerging markets, and a negative decline of 15% in China.
Photo story Porsche Experience Center Franciacorta - Photo - Ansa.it
Porsche Italia contributed with a 26% growth in turnover compared to 2022 and, with 7,642 cars delivered, our market confirmed itself in 3rd place in Europe, positioning itself after the UK and Germany.
Furthermore, the Italian branch grew by 5% in sales in 2023.
In terms of models, the best-selling Porsche in 2023 in Italy, with 3267 examples, was the Macan, representing 43% of the brand's cars delivered this year. last year.
In second place we find the veteran of the brand, the 911 which, with 1,718 examples sold, has a percentage of Porsches sold in our country of 22%.
Also on the podium is the Cayenne with a percentage of sales in the range for 2023 of 18%, which corresponds to 1376 examples.
The Taycan, with 587 units, represents 8% of Italian sales, followed by the 718 with 388 units for a percentage of 5%, and the Panamera with 306 cars and a percentage of 4%.
The weight of the electric component on Porsche sales in Italy last year was 7.7%, despite a share of the electric market in our country which stopped at 4.2%.
This data further strengthens the brand's future developments, which envisage an electric transition capable of reaching 80% by 2030, without neglecting internal combustion engines and perfecting hybrid engines.
2023, which saw the arrival of 5 new models, from the 911 Dakar to the Panamera, at the end of the year, was a harbinger of a 22% growth in online sales, a sector from which winning customers arrive with a average age 7 years younger than dealership customers.
For 2024, the brand's expectations are positive, due to the planned launches, starting with the new 100% electric Macan, whose deliveries will begin in July and for which a complete offer has been studied which includes rental with a residual value of 65%. % after 2 years or 40,000 km;
a lease with 58% of the residual value after 3 years or 60,000 km;
a flexible leasing with the possibility of exiting after 1 year;
an all-inclusive rental formula complete with top-up included;
and the possibility of having a car with a combustion engine for 2 weeks to replace the electric one.
The annual Porsche Italia conference was held at the Porsche Experience Center Franciacorta which, since its opening in September 2021, has been visited by over 50,000 people from 78 different nationalities, hosting over 400 events.
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