HMD Global
, the company that has owned the exclusive license to the
Nokia
brand for the past eight years, decided to take a new direction.
From now on,
they will no longer use the iconic name “Nokia”
in their future launches.
As revealed by the specialized media
GSMArena
, the licensee already wanted to launch its own brand together with the Finnish one since last September.
Its new objective is to
focus - now - on its own product
.
From HMD Global they recognized that
only Nokia will manufacture Nokia phones
.
Taking into account that the phones that the Finns make are
reissues
, which do not seem to take into account the needs of modern users, they precisely seem to be aimed at people
looking for a way to "disconnect" from the network
in which they live.
The rise and decline of Nokia, a cell phone classic
The Nokia 8, launched in 2017. (Photo: Bloomberg)
There was a time, not too long ago, when a Finnish brand dominated the world of mobile telephony.
In fact, its flagship device
Nokia 1100 managed to be the best-selling device
of the pre-Android era.
Their cell phones have always been characterized by their long autonomy, robustness and performance.
A story
very similar to that of BlackBerry
, also with an ending that, for now, is similar.
The news about the return of the brand, which was once legendary in the world of cell phones, to the competitive smartphone sector, only generated excitement among the nostalgic.
This is because sales of HMD, the company that revived the Nokia brand with Android models, experienced a
sharp decline
.
The latest logo of the brand.
(Photo: Bloomberg)
The field of smartphones is one that has always been elusive to Nokia, for one reason or another.
They began by developing their own operating system initially,
Symbian OS
, and then abandoned it completely and became part of the Windows Phone ecosystem with the Nokia Lumia series (later just Lumia).
There was then a return to the scene, already manufacturing Android terminals.
Now that HMD Global has dropped the brand, it seems to be the end of Nokia's career in smartphones.
The Finnish firm, due to more or less correct decisions, never made adequate progress in the mobile segment.
And it is logical that HMD Global wanted to release ballast.
Not in vain, they have more than
6,000 essential patents for 5G
, so they know what they do and what they talk about.
The Nokia phones that made history
Nokia 1011.
Nokia 1011 (1992).
The first mass-produced GSM phone, democratizing mobile communication around the world.
Nokia 1610.
Nokia 1610 (1996).
One of its notable features was being one of the first mobile phones to have the ability to send text messages (SMS).
Nokia 9000.
Nokia 9000 (1996): The first smartphone with a web browser, business software and QWERTY keyboard.
Nokia revived a legend among the "old" Nokia 3310 cell phones in 2017.
Nokia 3310 (2000): An iconic phone that sold more than 126 million units and became a symbol of the era.
Nokia 7650.
Nokia 7650 (2001): The first cell phone with a built-in camera and Symbian S60 operating system.
Nokia N90 (2005).
One of three phones launched by Nokia at the splashy Nseries launch event in 2005. It was the device where two technologies converged, as it looked like a video camera with phone buttons.
Nokia N95, the best cell phone of 2005.
Nokia N95 (2005).
At the time of its release, the most powerful smartphone in the world - a pocket computer.
Featuring a two-way sliding design, this model had a 5MP camera, GPS, and a Flash-compatible web browser that made it truly versatile and innovative, until the iPhone arrived.
SL