Ford is ready for a decisive change of direction in its electric strategy.
It will do so by taking advantage of an unprecedented platform designed and developed for "low-cost" battery-powered models.
This was revealed by Blue Oval CEO Jim Farley speaking to analysts on the occasion of the release of the financial results for the fourth quarter of 2023.
Farley stated that Ford is "adapting investments, focusing more on more compact electric products".
And he added that this is possible "because a secret bet was made two years ago. We developed a very talented independent team to create a platform for low-cost electric vehicles."
Without going into detail about the composition and location of this 'special team' Farley said that it was "a small team, with some of the best engineers in the world specializing in electric vehicles. And that it was a separate start-up from the ' mothership' Ford".
The number one of the Debrborn company also said that the result of the development work of this secret team is "a flexible platform that will not only be implemented on different types of vehicles, but will constitute a large installed base for software and services that we are already seeing on Ford Pro."
The investments that Ford has allocated to electric cars with a higher production volume and at a low cost - we read in Autocar which reported the news - will probably serve to bring electric models onto the market intended to be the indirect successors of the popular Fiesta and Focus.
This is in response to the company's experts' finding that most buyers are not willing to pay a higher price to go electric.
Ford currently sells only one electric car in Europe, the Mustang Mach-E.
But this model will soon be followed by the new Explorer, the new Capri and the electric Puma which will be called Gen-E.
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