Genesis, the premium brand of the South Korean Hyundai Group, is intensifying its efforts to make itself known and appreciated - as already happens in various markets, including the United States - also in Europe.
On the occasion of the opening weekend of the famous White Turf ice event in Sankt Moritz, Genesis Motor Europe showed its entire range of top class SUVs and sedans, unveiling the GV70 Snow Concept, a one-off model dedicated to mountain and mountain enthusiasts. winter sports.
Photo story Genesis GV70 and GV60, new competitors in premium SUVs - Photo - Ansa.it
Born from the collaboration between Genesis and Delta 4x4 (a German company that specializes in off-road accessories and has participated in the Paris-Dakar every year since 1985), the GV70 Snow Concept - we read in the note - combines the refinement and luxury of the Genesis brand with Delta 4x4's solid off-road experience to create an unparalleled winter adventure and exploration car.
Genesis GV70 Snow is equipped with specific accessories for winter sports, including a custom-made ski rack which houses two latest generation 40-inch LED Vision unfavorable conditions.
On the occasion of White Turf, the debut of the GV70 Snow Concept was also the opportunity to present the Anavon skis which are part of a special line developed in collaboration with Genesis and which combine winter elegance with Swiss craftsmanship excellence.
Thanks to greater ground clearance and the presence of special BF Goodrich KO2 265/60R18 Genesis GV70 Snow tires it is able to tackle the most difficult snow-covered routes.
To accommodate this new equipment, which includes Klassik B Rugged wheels, the car features widened fenders that emphasize the muscular look of the car.
On the occasion of the White Turf in Sankt Moritz Genesis gave rise to an unusual challenge to show the qualities of the other SUV in its range, the 100% electric GV60.
A sulky on ice skates (a typical element of the event) pulled by Votre Président - one of the most prestigious trotting horses - competed against the GV60 Genesis, driven by the Swiss Michael Lusk.
And the 228 'green' HP of the electric SUV got the better of the even agile Votre Président horse.
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