Changes in consumption habits?
Absolutely/flash
This morning (Monday) Bezeq presented its annual internet report, for the tenth year and alongside the annual report data, the company also presented general data from the past decade.
Ran Goraon, CEO of Bezeq, told about the sources of the report and noted how many assessments made during the decade that the report has been published were accurate, such as whether the politicians will understand social networks and whether Israeli e-commerce will succeed and how many will not.
Ran Goraon/Niv Lilian
Bezeq's VP of Marketing, Tali Folg, presented Bezeq's tenth report on the Israeli Internet, this year's report, as mentioned, also offers a look back at the past decade on the Israeli Internet. The research's information sources are the Kanter Institute, which conducted a telephone survey soon 4,500 people, which includes teenagers aged 13-18, and the other source is SimilarWeb, which also provides a point of comparison with the rest of the world.
The report offers, for example, a look at the development of social networks and their uses in Israel.
According to Bezeq's report, the adult audience remains, for example, loyal to Facebook (18 and over). A new trend among children on Tiktok is the STEMFeed where they learn about science with Tiktok. At the same time, the overall use of Tiktok by Israelis is relatively low in the world: 71 minutes on average per day, compared to 91 minutes in Western Europe and 94 minutes in the USA.
We also need to pay attention to the trend that teenagers are aware of privacy: they keep an additional, anonymous profile and decide who they share content with, things that adults don't do.
For Bezeq's full report, click here.
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Israelis are leaders in the use of artificial intelligence
On the topical side, 42% of parents fear that their children will be exposed to difficult-to-watch videos from the war.
A quarter of them actually deleted apps that may be a source of such content.
An interesting statistic on the hardware side: almost 30 percent of Israelis have a smart watch, and 17% of watch owners also leave their smartphones at home and perform actions directly from the watch.
For 45% of the youth and 30% of the children, the parents' credit card is entered in their devices and they make payments with it.
Tali Folg/Rami Zaranger
And another word from the research on generative artificial intelligence: 63% of graduates use AI tools for creation.
and 82 percent of the 18-30 year olds.
Eight percent of Israelis pay for artificial intelligence tools.
According to Similerov's data, Israel is also among the early adopters in terms of usage percentage compared to the United States for example.
A final interesting statistic is that 78 percent use the generated AI tools as a search tool instead of traditional search engines.
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