The Apple
world
seems to have acknowledged the presentation of the Galaxy S24 Ultra, the first of Samsung's devices with Artificial Intelligence functions, mostly powered by Google.
Following the launch of the Vision Pro
mixed reality glasses
, the company led by Tim Cook confirmed that it will make an
important announcement
related to AI in the coming weeks.
After the presentation of its financial results for the first quarter of 2024, where they reported
revenues of 119,575 million dollars
with a profit of 33,900 million dollars;
The Manzanita company highlighted that it is focusing a lot of effort and time on
generative artificial intelligence
.
Apple's
own CEO
was once again in charge of making the announcement.
"As time goes on, we will continue to invest in these and other (AI) technologies that will shape the future. That includes artificial intelligence, where we continue to spend a
tremendous amount of time and effort
, and we are excited to share the details of our ongoing work in that space
later this year
," Cook told investors.
All rumors indicate that this announcement will be made during the
WWDC 2024 Developers Conference
, where the company will present
iOS 18
, a version in which new artificial intelligence functions are expected in most native applications.
However, the highlight of the evening would be
the presentation of a completely renewed virtual assistant
that they are currently testing with the help of
ChatGPT
, in principle, to compare the results with the OpenAI chatbot.
Apple tests its new artificial intelligence: what is known
Tim Cook, the CEO of Apple.
(Photo: EFE)
According to company sources, the assistant that would soon arrive on Apple mobile devices
would completely change what is known as Siri
, since it is expected to be much more conversational thanks to Apple's language model called Ajax.
In addition to being able to make requests related to audio and video, this AI could create shortcuts thanks to an integration with the native app that bears the same name.
Thus, iPhone users would have the ability to
create any workflow just with our voice
.
Bloomberg
journalist Mark Gurman
directly hinted at some of the possible generative AI features expected for iOS 18.
At the time of the launch of the iPhone 16, its users are expected to have a smart function to
summarize and autocomplete text
in specific applications, such as Pages and Keynote.
Also better playlist creation in
Apple Music
, providing better auto-suggestions, and completing code snippets in
Xcode.
In turn,
AppleCare will have new tools to help employees help customers solve problems
Cook has been stating in interviews for some time that Apple is focused on generative Artificial Intelligence and that they put all their efforts into making it
useful for users
, as well as easy to implement in their daily lives.
But not all voices around this technology are favorable for Apple.
Renowned analyst Jeff Pu, from the Haitong International agency, which usually provides details about Apple products, remained cautious about the news that would come to the
iPhone 16
.
Although generative AI will begin to take shape later this year with the future Apple smartphone, the analyst expects it to be
limited with some
hardware updates related to the A18 and A18 Pro chips.
"We hope that in 2025, probably with the
iPhone 17
, a better-functioning generation of AI will arrive, a time to boost Apple's product and service businesses," he acknowledged.
It recently came to light that iOS 18 is considered within Apple as
one of the largest versions of iOS
, therefore generative AI will take its first steps in iPhone 16. Even so, the real functions will take a little more development, since Cupertino hopes iPhone 17 (and ultimately iOS 19) will unleash its true potential.
Apple launches into the foldable segment
A foldable iPhone concept.
(illustrative image)
Like Samsung with the Galaxy Z (Flip and Fold) or Motorola with Razr, Apple would now be determined to enter the smartphone segment with flexible screens.
A recent report from
The Information
suggests that the apple company would be working
on not just one, but two folding phones
, which today would already be going through the
prototype phase
.
Apple reportedly began experimenting with foldable iPhones in 2018, and two of the models are being actively tested today.
Both have the peculiarity of being folding smartphones of the "lid" style
The concept of iPhone with a foldable screen.
Photo: MacRumors.
The possibility of inverting the format
and placing the folding screen facing outwards would also have been explored
, so that when the device is folded, the two halves of the screen are exposed to the outside.
On the other hand, Apple would have encountered the same challenge as the rest of the companies that have already launched folding smartphones: the "wrinkle" that appears in the central part of the screen when the device is unfolded.
According to company sources, Tim Cook will only bring this device into production
if he can make the panel completely flat
, in order to allow the use of accessories such as the Apple Pencil.
So far, it is unclear whether foldable iPhones will actually hit the market.
Apple would have held talks with different Asian component manufacturers, but it is not ruled out that the project could be canceled if the product does not meet the quality standards required by Apple.
SL