Lancia, Stellantis brand, returns to Europe with the New Ypsilon.
It is the brand's first electric model, but it will also have a hybrid version.
The car was presented at the Cassina Store in Milan.
The debut takes place in fact through the New Lancia Ypsilon Limited Edition Cassina, in the 100% electric version, which can be ordered from today 14 February in Italy and available in 1,906 numbered and certified units.
For further information Agenzia ANSA New Lancia Ypsilon, the advantage of traveling in a living room In the Cassina limited edition, which accompanies the launch in Italy of the new Lancia Ypsilon with 1906 numbered examples - consistently with the pure and radical design language of the brand - combines tradition and innovation with the values of the world of... (ANSA)
It is the first of the three models in Lancia's strategic plan, which includes an ambitious electrification strategy and a new distribution model.
"With the New Lancia Ypsilon, the first car of the new era of the brand, we start again from Italy. Its design is inspired by the glorious past of the brand, which is now reinterpreted in a modern key. The model represents the maximum expression of comfort and on-board design, characterized by technology and connectivity at the top of the category, but always simple and intuitive, in perfect Lancia style. A result also achieved thanks to the collaboration with Cassina which, together with the Turin Style Centre, designed a real living room , inspired by welcoming Italian homes" underlines Luca Napolitano, CEO of the Lancia brand.
For further information Agenzia ANSA Nuova Lancia Ypsilon, the best technologies in its segment in the event of stopping in traffic - guarantees autonomous restart for even more comfortable driving.
Subsequently, the Lancia Ypsilon will also be offered with two internal combustion engine powertrains.
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Starting from the first half of 2024, the Lancia brand will enter Europe with a network of over 70 new dealerships in as many large cities, where the brand's future customers reside.
The first markets involved, in the middle of the year, will be Belgium and Holland, followed by France and Spain and, in 2025, Germany.
Three criteria - explains Napolitano - guided the selection of the countries.
The first is the love and passion for Made in Italy products, with Spain, Belgium and France at the top of the list.
The second criterion is the relevance of online sales with the Netherlands in the lead.
The third criterion is the size of the premium B segment, where Spain, France and Belgium fall into the top five positions.
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