The Fiat brand is launching a provocation on the eve of the Geneva Motor Show, where Stellantis will not be present like most European and American brands.
It does so with a video shot in Geneva, a hamlet of Castenedolo, in the province of Brescia, which has the same name as the Swiss city: here the brand's CEO, Olivier Francois, holds a 'fake' press conference in which, however, he really reveals the new family of concepts inspired by the Panda which will characterize the new vehicles of the Fiat brand worldwide.
The first new product, inspired by the City Car concept, will be revealed on 11 July followed by the launch of one new model per year until 2027. Thanks to Stellantis, Fiat will use a single global platform on which it will be possible to produce any new model that can be equipped with electric, hybrid and Ice motors.
"You don't need a big show to announce a great idea. And do you know why? Well, simply because we don't need one" says Olivier Francois in the video.
"Fiat - he adds - is a global brand, 1.3 million cars sold last year and a solid leadership in many parts of the world. The next step in global competition is the transition from local products to a global offer from which they will benefit all our customers in every part of the world.
We are excited to share a preview of our future; a very near future in fact, in fact the first car will be presented in 4 months during the celebrations of the 125th anniversary of the brand. This car will be followed then a new model a year" Fiat is Stellantis' number one brand in terms of volume.
Leader of electric city cars in Europe, leader of the entire South American market, in Turkey, Algeria and Italy with several models at the top: the Fiat Strada in Brazil, the Panda in Italy, the Tipo in Turkey and Algeria.
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