Barbie/Official Website, Mattel
We thought we had already seen it all, but it turns out that the Barbie trend continues to surprise.
The Finnish company HMD, known mainly as the manufacturer of Nokia brand smartphones, announced during the MWC exhibition in Barcelona that it will launch in cooperation with the toy giant Mattel a nostalgic phone - a sparkling pink "Barbie" phone.
According to a press release, the device "embodies the classic chic of the original women's power brand with a touch of pink, of course, and glitter."
Unlike the modern folding phones, the phone will be a "dumb" phone (Feature Phone) and not smart, will be mainly suitable for making calls and will not include all the functions of a normal smartphone.
According to HMD, the phone is aimed at people looking for "style, nostalgia and a much-needed digital disconnect".
That is, mainly as a fashion accessory.
"It's time to replace virtual life with real life and breathe some air without the constant interruptions of notifications," said Lars Silverbauer, Chief Marketing Officer at HMD.
"We are happy to collaborate with Mattel, a company that shares with us the commitment to significant innovation and social change."
Pictures or details about the phone's price or specifications have not yet been released.
During the coming week as part of the MWC exhibition in Barcelona, which will also be covered closely here in Vala!
technology, we may get more details.
Unlike modern foldable phones, the phone will be a "dumb" phone (Feature Phone) and not a smart one / official website, Mattel
This collaboration is a continuation of the plans announced earlier this month, when the Finnish company (now calling itself "Human Mobile Devices" and not just "HMD") said it intended to move away from exclusive production of Nokia products and sell devices under its own name, as well as to cooperate with "partners new and exciting".
Mattel is the first such partner, but Ferguson says it won't be the last.
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