Some have defined it as the automotive equivalent of the MWC event which opened on 26 February in Barcelona with the main focus on mobile telephony and telecommunications.
For many professionals it is an unmissable global event, a sort of 'general state' of progress and future visions in mobility technology.
But Bosch ConnectedWorld is probably much more, because it compares the world of research and high tech production with users (in this case especially car manufacturers) but also involves numerous start-ups and many young people, already innovation professionals or still busy studying.
As the CEO of the Bosch Group Stefan Hartung underlined today at the opening of the Bcw 2024 proceedings in Berlin, "progress is unstoppable, whatever the global conditions of the markets and industry".
So instead of 'reinventing the wheel', automotive companies can look to the future by drawing increasingly on the experience of the digital, software and high-tech sectors, including immaterial ones, to advance their products at the same speed with which needs and requirements evolve. consumer tastes.
In Berlin during the two days of BWC we will therefore talk about the changes that are characterizing - even radically - the world of individual mobility and the automobile 'product', but also of the evolution of business models traditionally linked to production, sales and four-wheel assistance.
This is clearly highlighted by a diagram presented by Deloitte, one of the event's partners.
In recent years, financial services have been added to the traditional business sectors, i.e. the sale of cars and their assistance.
And the Mobility as a Service and Car as Platform sectors are about to complete the picture (in some cases they are already 'active').
Deloitte explains that in the coming years, digital services will become even more relevant in the automotive sector, thanks to diversified sales channels and more frequent and direct interactions with customers.
Deloitte's The Future of Automotive Sales and Aftersales study predicts that the share of digital services in overall global revenue is set to increase by more than 400% within the next 15 years.
This will put a lot of pressure especially on finance departments, which will be called upon to respond to changes in the business model with cost-efficient operations and improved functionality of the new digital service portfolio.
It is therefore not surprising that the agenda of the conferences and round tables of Bosch ConnectedWorld 2024 includes a session dedicated to Mobility and Transport on 29 February to delve into the latest trends also in relation to digital services (among others, Markus Heyn, member of the board of Bosch and Gill Pratt chief scientist of Toyota Motor Corporation).
But also a session in which Giacomo Carelli, CEO of CA Auto Bank and president of Drivalia, will speak on the topic of new intangible businesses, in the forum 'Driving tomorrow: freeing connected mobility together'.
Reproduction reserved © Copyright ANSA