A turnaround in Holon - Shai Keinan beat Moti Sasson/according to Section 27 A of the Copyright Law
How do you know that Network 13's new reality show "Peking Express" is a resounding failure, even without being exposed to a minute of its broadcast?
Examining what the opponents did from Keshet 12. Keshet's path to the top, since its days as one of the three franchises of the second, commercial channel, is lined with healthy paranoia.
Avi Nir, its legendary CEO, was known to see the shadow of mountains as mountains, in the most positive sense of the phrase: back in the days when Channel 10 on which peace was perceived as a potential rival, Nir changed Keshet's broadcast schedule, sometimes without any prior warning, just to Each launch of a new series by the competitors, will be answered with a rating cannon of the appropriate diameter, to kill it while it is still small.
Alternatively, when the opponent had (and this happened only rarely) a winning broadcaster, he put up a meaningless filler in front of him, so as not to give him the pleasure. Back to last night: while Channel 13 was counting the seconds until a special episode of "Peking Express" with the help of a small clock in the upper-right corner of the screen (I won't testify about its program, of course, but its name definitely made me want Chinese food), on Channel 12, "The Rival " Seemingly, they responded with a long yawn that included "The Money Taxi" after the news - and immediately after that a studio for the summary of the municipal elections. In other words: there is not even a semblance of competition left on commercial television in Israel, in an era when for most television viewers in Israel, the combination of the digits 1 and 3 is not even a default.
What you may have missed in the application, is the fact that what was perceived until recently as a cuckoo channel that is not even considered a competitor, has picked up the big prize of this evening: Channel 14, which is just like its audience (Murdalim and religious Zionists) , actually invested in these elections, using sample ballots, some of which may not have predicted the true results, but at least aroused interest from the very first moment after the polls closed.
It should be said right away, the ratings of the current affairs broadcasters on channel 12 are usually double to triple that of channel 14, and yet - when the latter aims for almost 8% since it is the first to report any results (thanks to the sample polling stations) all the liberal secularists were crammed into Ido Rosenblum's taxi who took their progressive agenda to the seaside, instead of to the ballot box: don't cry later when Netanyahu, Goldknopf, Deri and Ben Gvir laugh in the national elections as well.
The election sample of 14/screenshot, Channel 14
Hassan and Drucker offset
Not only on television, but also in Tel Aviv, for example, there is no real competition, even if you insist on seeing the glass half full, in the form of a love story between the estranged Tel Avivians and an elderly man, but wait - let's not be too late, because at about seven in the evening there were still who who hoped that the attempt to challenge Huldai would succeed.
We will try to understand the mindset of an Israeli family that has returned from a day of shopping plus a restaurant or picnic.
It was not for nothing that the malls overflowed, the nature reserves were full and it was impossible to find a table in the restaurants.
It seemed that the people of Israel warmly embraced not only the Sabbath (which deserves further thought due to the low voter turnout), but this rare moment of blessed normality, just before we have to remind ourselves what the phrase "heavy fighting" signifies in the Zeyton neighborhood of Gaza, which this morning was allowed to be published The fall of two IDF officers (the late Yiftach Shahar and Itai Seif).
Beyond the few activists on the ground, everyone wanted to hold this spring second, in which one can imagine that we are with all the nations that are busy with the problems of education, parking and sanitation - and with this mood he sat down in front of the television.
What did she do?
A bit like a list that closed a deal with the ultra-Orthodox: spat in his face.
It started as early as seven in the evening, with two programs that offset each other, by Ayala Hasson on Channel 11 and by Raviv Drucker on Channel 13.
These are not news broadcasters who approach them out of healthy curiosity to get updated and gain knowledge, but precisely because they know exactly what will be said in them: Hasson is a stone Pumping for those who sympathize with the prime minister and the conspiracy theories that his entourage spreads from about 06:31 on the morning of October 7, while at Drucker's you get the soundtrack of the megaphones from Kaplan Street.
Drucker's light style (which sometimes seems to come from the depths of despair) is much more televised than the impossible intonation of Ayla Hasson, but hey - it's not like anyone really decides whether to sit in Gate 5 or Gate 11 of Bloomfield depending on the angle of vision, right (and I promise Another visit to Bloomfield before the end of this column).
An offer not to be missed
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Maggie Tabibi on the election broadcaster on Channel 14/screenshot, Channel 14
The people choose a hamburger
Even in this hour of "Sammy Prime", Keshet's main strength seems to be in identifying the public mood.
In Hasson's panel, the AMN, which is known to be the only one responsible for the Simchat Torah failure, meanwhile at Drucker's are already preparing for Independence Day and the character that the appointed minister, Miri Regev, is going to give to the celebrations: a song of praise to the Prime Minister, which, as is known (to Drucker's viewers), in - and only him - is to blame for that terrible omission.
While these were quarreling over the hearts of the viewers, Bekhest stood in line outside the "Shake Shack" - and returned with a comparative taste of their hamburger (if you must know: Burger King came out there in first place, Burgerranch in second , the American chain that caused so much provincial excitement among the Israelis - only in third place, while McDonald's closes the table from the bottom)
. They won't recognize him from a shower even if they accidentally bump into him on the street.
Ayla Hasson/screenshot, here 11
Tipax or bazooka?
What next?
Channel 11 got addicted to the news last night, when they switched from the main edition to a special news channel with Michal Rabinovitch.
These days I really like her clean presentation style, but last night's elections, the degree of interest they aroused in the public was defined better than the low turnout, something that would light up the atmosphere, something that was unfortunately absent from Rabinovitch's studio and turned the previously limited interest in the results into a long yawn .
Meanwhile, on the 13th, they tried to breathe life into their lost reality show, hoping to ride on the Israeli yearning for a normal evening that would mark a day that pretended to be one, but they didn't notice how Ido Rosenblum's "silver taxi" overtook them at the turn.
There is no such thing as the money truck to express what happened to the channels that once invested much more in the relationship with us: this program was originally brought in as a kind of light night entertainment, something that is broadcast as a light dessert, after the main course of prime time.
And here precisely in an era where there is only one broadcaster in the evening that is not dedicated to current affairs (which starts in Niv Raskin's studio in the morning and goes to sleep with Erez Tal and Abri Gilad at night), we are served this microwave dish - and we not only swallow with pleasure, but even ask for more.
I do not claim that the program like the money taxi, a combination of light trivia entertainment with a charismatic host, has no right to exist.
I'm just reminding that those who traveled in a special taxi while hundreds of thousands huddled in the sweaty Channel 14 bus, will not have the right to howl afterwards that "the country was stolen from them".
Therefore, what is the point of investing in a quality drama like "Lovesick", for example, when you can bring Tipex, with what looks like an excess of bazooka gum that Kobi Oz received in exchange for participating in the winning kitchen, to Ido Rosenblum's taxi - just to remember that Zizzi Tripo, somewhere during the "Givat Halfon" days " was "a top-class singer, chair 23" (If you watched, you know exactly what it is about. If not, we won't bother you, but just point out that this show lost even the little charm it had as a result of gathering drunk, stoned and horny revelers, of both sexes , into the taxi).
Raviv Drucker/screenshot, Channel 13
Religious women and tired Haifaites
If in the hour after the main news broadcasts it was possible to see how each of channels 11-13 was pulling in a different direction, then even when they all sat down to deal with the municipal elections, Keshet's advantage became clear even in current affairs broadcasters, given what seems to be the commandment of learned people in the competing studios (kind of: "Well , guys, there were local government elections today, although you went to the park instead of voting, but that doesn't exempt you from the summary of our sins.
Keshet Amidah put on a dynamic studio under the direction of Ben Caspit and Amit Segal, but mainly with graceful tussles between Yair Sharki, Chaim, and Vinson, and occasionally some witty comment from Einav Galili or Moshe Klughaft.
There is only one problem: even if you managed to drain the public's previously limited interest in the summary plan, it is only to see true results - and those, by God, will trickle in only towards midnight (and even then it is a very partial "truth").
This is perhaps the secret of the good ratings obtained by Channel 14. Regardless of the reliability of his sample - with him they talked about results long before the competitors.
What to do?
They drive the ball sideways, in the language of football, with the help of all kinds of sarcastic jokes about the Haifa people who go to bed early (Amit Segal, twice), about religious people: "Aliza Bloch is liberal, that is, as liberal as a religious woman can be" (Ben Caspit), or about Huldai going out From the mayor's office only on a stretcher (Nitzan Horvitz, who was brought in as a guest panelist for the second hour).
If you're yawning even in the face of this fine humor, it's not by chance, because between us - if you're not Haifai (or in contrast - a wild boar), you don't really care who made it to the second round in Haifa against Yona Yahav.
Yona Yahav/Yoav Itayel
The victory of 14
What are we left with at the end of one of the most exhausting broadcast evenings of recent times?
With the extraordinary achievement of Channel 14, which, just like its audience, was the only one that really invested in these elections.
While he sweats, invests and reaps the fruits, the others remain (I promised you another visit to Bloomfield, right?) mainly with transmitters that can be summed up with the song that is associated with Maccabi Tel Aviv fans: "Every spot in the city belongs to me, I joined hands with Huldai".
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