Noah Kirel/GettyImages
Less than half after Noa Kirel sued TikTok Israel and "Debi Communications" for NIS 1.3 million for "false advertising", the two are teaming up for a joint international project called "From TLV to MSG".
As part of the project, Tiktok will accompany Kirel's journey from the performance in Yarkon Park to the performance in Madison Square Garden, while launching 12 new songs and filming 12 music videos in different countries.
"Noa Kirel, Tiktok Israel and the public relations ministry of Debi Communications have reached a joint decision to leave the differences behind. Now that they have reached agreements, the parties are embarking on a new and exciting journey together," the statement to the media reads.
The project will combine local TikTok creators from each country, who will photograph and document the journey.
The filmed materials will be shared in real time on TikTok and will eventually become a full-length documentary film that will be broadcast in theaters in the US and Israel. The route will begin in Israel, and will continue around the world (London, Paris, Munich, New York, Miami, Los Angeles and other places) and will end after Noah Kirel's big show at MSG (Madison Square Garden).
Tiktok will accompany Kirel's journey from the performance in Yarakon Park to the performance in Madison Square Garden/GettyImages
As I recall, Kirel filed a lawsuit against Tiktok and the public relations ministry Debbie Communications in the amount of over one million shekels, claiming that the data according to which Anna Zak was the leading artist in the year's summary is incorrect.
The lawsuit claims that this publication "which claims to present a decline in Noa Kirel's commercial success for 2023", is not true and that "Noa Kirel's viewership data greatly and significantly exceeds the viewership data in the context of Anna Zak".
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