"DR Automobiles Groupe reduces the prices of all models, from 2,000 to 3,100 euros and implements an anti-crisis operation to deal with the current economic contingencies. This was announced by the Molise-based automotive company, founded 18 years ago in Macchia d'Isernia. "DR Automobiles - we read in the company note - has decided to meet the market through a reduction in the list prices of all the models of the four brands of the group: EVO, DR, Sportequipe and ICH-X.
An important choice, which aims to have a social value and which is the result of a mission that has always been totally customer-centric".
"In recent years the note continues -, despite the particular socioeconomic contingencies determined by pandemics, wars and financial crises, the DR group has managed, with great efforts, to go against the trend, consistently optimizing the costs of the entire production and distribution process.
All this made it possible to obtain a competitive advantage, which however DR Automobiles wanted to transform from a potential additional margin into a great new opportunity for consumers". The note provides some examples of the most significant interventions on the price list: "DR 5.0, an iconic model which has always best seller of the group, goes from €21,900 to €19,900;
DR 6.0, flagship of the DR brand, goes from €27,900 to €25,900;
EVO 5, one of the top models in the EVO range, goes from €19,900 to €17,300 with a reduction of €2,600;
Sportequipe 6 goes from €38,000 to €34,900.
Sportequipe 7 from €40,000 to €36,900 In both cases, for the two central models of the Sportequipe range, the price decrease is as much as €3,100.
"ICH-X K2, from €54,500 to €51,500. In this case the price reduction is €3,000".
"Since the beginning - the note continues - DR's cornerstones have been the constant technological and qualitative improvement of its cars, continuous stylistic research, but above all a commercial policy very oriented towards the end customer".
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