After Japan, Israel, Morocco and Singapore, Alpine arrives in the Turkish market as part of its non-European development program, with the current A110 range.
"We are proud - commented Antonino Labate, director of sales, marketing and client experience of Alpine - to inaugurate our first Alpine Center in Turkey. Leader of sporting innovation, Alpine joins the other Renault Group brands already present in the country with the its emblematic A110. It is the 155th Alpine sales point in the world, fully included in our international expansion strategy. Turkey is the fifth non-European country where Alpine is present".
Alpine has been established in Turkey with the support of OYAK, the historic partner of the Renault Group in the country, since 1969. The first Alpine Center is located in Istanbul, in the SarÕyer district, with an exhibition area of 300 square metres.
Alpine will market three versions of the A110 range, namely the original A110, the A110 GT Gran Turismo and the sporty A110 S.
To celebrate the launch of Alpine in Turkey, the brand has recently organized drive experiences on the streets of Uludağ, capital of winter tourism in Turkey.
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