It was a grand debut for Scrabler Ducati in Shanghai.
For its arrival in China, the Scrambler Ducati was the protagonist of an event that gathered many enthusiasts inside the Wharf Space, in the center of Shanghai.
Even in China, therefore, the presentation of the Scrambler 'Next-Gen Freedom' turned into a real party, among hundreds of journalists, celebrities and passionate customers.
The evening in Shanghai began with an introductory speech by Francesco Milicia, VP global sales & after sales Ducati, which was followed by the presentation by Rocco Canosa, head of Scrambler Ducati, who told the audience present the evolution of the Scrambler project .
The new generation of the Borgo Panigale two-wheeler offers three versions, namely Icon, Full Throttle and Nightshift, each with a different style but united by characterizing elements such as the low weight of 4 kg less than the previous generation, the riding position relaxed and the aim of driving pleasure on urban journeys as well as on trips out of town.
The Shanghai event represented a further stage in the world tour that Next-Gen Freedom is making.
During its first year, the new Scrambler generation first made its way into the hearts of European motorcyclists with the stages of the Next-Gen Tour, and subsequently set off towards different corners of the planet through a series of dedicated events, from Mexico to Thailand, up to India and Australia.
Reproduction reserved © Copyright ANSA