Noa Kirel in an acoustic version of the song "Unicorn", released during the Gaza war/PR
Noa Kirel talks about everything.
what is it all
"The war, the abductees, the Eurovision storm and the friend in Munich" - at least that's what the subtitle that flickers on the screen promises throughout Yonatan Rieger's article in "Sixth Studio".
The article opens with Kirel touring the site where the famous Nova party was held.
That is, we start with the "situation".
What does Kirel think of the situation?
This is where I experienced my first disappointment.
Not because Kirel voiced a position that I think is contrary, but because she voiced, well... what exactly?
It is not clear.
On the one hand, she wants to bring everyone home.
how?
She does not know, she is neither a statesman nor a general.
So how is it different from that yellow ribbon that many wear on the lapel of their coats?
I'll spare you the thought, nothing.
Kirel is no different from a poster who demands to bring everyone home now.
She could have demanded, for example, their return even at the price of ending the fighting, or alternatively said that with all due respect to their worsening situation, the most important thing is to crush Hamas.
That is, a sentence that has value, even if it is one that will get up the opponent's nose.
She is not - and thus the subject of the abductees is exhausted.
We will soon move on to the rest of the topics that come up in the long interview with her, the candy they promised on Channel 12 to their viewers for the 48 hours preceding the broadcast, but first of all - a few words about the star.
Kirel in the new commercial, which turned out to be the only justification for the existence of the Meshemim/Eran Levy interview
It will be Noel to try and get to the bottom of one of the prominent media phenomena that was here, in a few sentences.
That's why I'll clarify what I think about Kirel: she's talented, she's successful, it's easy to like her and some of her songs are just fine.
That is to say - she is not just a public relations balloon that has been inflated for almost a decade with hot air. If she was like that, she would have faded away long ago, but she manages to remain vital, a national mother in the truest sense of the definition: she looks like the girl next door from Ashdod, but with roots that reach Treblinka. Heavily made up, but only to enhance natural Israeli beauty, sings catchy pop songs, but knows how to speak beautifully.
If we were to ask artificial intelligence to create the perfect Israeli, the one who would be able to charm so many and at the same time not annoy anyone (and in Israel the second part of the task is much more difficult than the first), we would accept Kirel.
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Don't make her laugh
Continuing: after a failure to extract a meaningful statement from Kirel's mouth about the war and the abductees, comes the turn of two more topics that were expressed in the title: "The Eurovision storm and the Munich friend".
If you haven't watched, don't bother holding your breath.
Regarding the lyrics to the Eurovision song, Kirel has no idea, so according to her testimony, what she would do (as if it depends on her) and also regarding the question of the boyfriend from Munich, there is nothing new: he is still on the bench, she is still on the line, joking about the bad language that this is a relational exercise Public from Roberto House and says that at least in Munich she can go to the supermarket without being stopped on the street, something that makes her happy and worried at the same time.
"If you had asked me a year ago if I would have entered into a relationship by remote control, I would have laughed", she tries to add another toothpick to the fire of vanity, the problem is that many Israelis look back, at the last year of their lives, as if it belonged to another era.
And in general, call me a hopeless romantic, but what exactly is "choosing to enter into a relationship"?
Is true love, like the one that surely exists between the gifted goalkeeper and the queen of pop, even something that can be chosen to enter into?
What is important for our purposes is that here, too, Kirel does not provide new information about the relationship, one that has not been thoroughly covered in quite a few previous articles, one of which, from Peretz's point of view, was broadcast on the very same channel only about a month ago.
If you had told her a year ago that she would enter into a relationship by remote control, she would have laughed.
With his partner, Bayern Munich goalkeeper, Daniel Peretz/screenshot, Daniel Peretz's Instagram
Say "yes" to the campaign
Then, just when the wise viewers begin to scratch their heads in embarrassment and ask what was so urgent for this kind young woman to be pushed into the living room of their home on a Saturday evening, the answer comes: Kirel has come to promote a new campaign for Yes, which is her presenter.
"This week Kirel performed for the soldiers for the first time, at the initiative of the 'Yes' company," Rieger explains - and moves to a few frames from the performance itself - and from there to the new advertisement video of the satellite television company.
If he had been more evil, perhaps he would have asked why what would have taken Lipa Yarkoni, for example, five minutes, took her almost five months?
But Rhaegar isn't evil, so he doesn't ask.
What is revealed in the article anyway?
Oh yes, it's hard to make pop in times of war, but beyond this insight, even those who sat down in front of the screen with a wishful thinking, had a hard time getting out of it with more than link pieces intended to space between continuous scenes from the new campaign (beautiful in itself - and certainly more interesting than the interview with Kirel).
Anna Zak and Yonathan Margi.
"Two people I appreciate" (as long as you don't write lies on TikTok)/image processing, Instagram |
Screenshot
The war has moved to Tiktok
The October 7th massacre caused quite a few changes here: the most elected prime minister ever here fell to 17 seats in the polls, the public moved to the right, Gantz and Eisenkot joined a unity government headed by him, unhappy families of abductees cry bitterly in the streets, pulsating displays of heroism are revealed alongside bad news.
And here, despite all this, something was discovered that the war failed to do: it failed to make Noa Kirel say a single sentence that would be meaningful, even at the cost of provoking a controversy or even just a discussion.
There will be those who say that it's perfectly fine, that it's not her job - and I'll be the first to agree, but if that's the case, what (other than a contribution to a commercial campaign) justifies broadcasting an interview of over 20 minutes (including commercials)?
Sorry to the readers, but I wasn't precise: it turns out that even in Kirel's unicorn world there are "no choice" wars: on Tiktok it was announced that Anna Zak was more popular than her, until she had no choice but to sue.
She didn't want to, on the contrary - in response to another question, she says that if she had run into Anna Zeke on the street, even accompanied by the ex (Yonathan Margi), she would have been happy for them, as she testified in the interview, since, according to her, these are "two people I value".
Jonathan Rieger.
The very next day, the day proves that he can get much more out of an interview, which did not prevent him from falling into the honey trap/Nir Pekin
honey trap
It's just that, as she says, "she was left with no choice", after she repeatedly turned to Tiktok demanding that they publish clarifications, as if it wasn't hard enough to pop in a war anyway.
A presumption of an experienced reporter as Kriger that he immediately notices that he is conducting an interview without a point.
He also knows how to get a lot more out of his interviewees, usually (already on Saturday night his article with the rapper Jimbo G was broadcast that proved this).
So why is he still walking with his eyes open towards this honey trap?
My bet is that it's hard to say no to the possibility of hosting Kirel, an icon for young people, in a news edition (Friday Studio) that is losing viewers week by week.
Lest this be interpreted as if we have something against the interviewee, since as mentioned Kirel is incredibly kind.
Not stupid at all and sometimes even eloquent.
Oh my God, she's perfectly fine, it's just us who have become complete idiots, the kind that can be worked on on Tiktok as if Anna Zak is more popular.
More on the same topic:
Noa Kirel
Friday studio
Jonathan Rieger