The phones continue to be sold/shared
Dynamics surprises the market and reports today (Tuesday) record revenues in the 4th quarter of 2023 "war quarter", with an increase of 14% in revenues compared to the previous quarter and 18% compared to the corresponding quarter, thus reaching an all-time high.
Also, during 2023 a 12% increase in sales was recorded with over 300 thousand smartphones.
This is an all-time record revenue since the establishment of the company and all this in the shadow of the war, with a limit on flights to import devices, a high and fluctuating exchange rate, employees in reserves, closed branches in the north and south and Eilat which has become a city of evacuees where Dynamics has 6 branches.
The mobile phone market in the world and in Israel experienced a significant contraction after the corona in 2022-2023, and according to estimates it is about 17-20%.
Well-known mobile networks were forced to downsize and even close their doors, and some were forced to branch out into other areas such as the toilet in order to maintain profitability and get oxygen to breathe.
The year 2023 was even more complex in the mobile industry, during which many old companies closed down.
The reports published in recent days also reinforce the trend of a sharp decrease in revenues and profit in the industry.
The published reports indicate stability.
Today they show that Dynamika is the mobile company with the highest growth in Israel.
The company reports all-time record revenues alongside maintaining record profits of NIS 41 million (net profit).
Eli Addi/relation
Eli Eddi, CEO of Dynamika: "From the first day of the war, we understood that we had to make every effort to create a routine for our customers, our employees.
Our product is essential and it was important for us to be there for the customers wherever they needed us and at any time.
Already at the beginning of the war, we decided to make every effort to operate all the branches, despite the complexity of missing workers who went to the reserves, mothers who stayed at home with children.
We operated a repair van at bases and assembly areas in the south and north and repaired equipment for soldiers free of charge, alongside operating an "air train" to import backup batteries, chargers, "stupid" devices, and all this for the benefit of assistance and support for the security and rescue forces.
The Dynamika website has proven itself once again to be the leading website in the category, efficient and convenient for placing orders with same-day dispatch alongside our unique repair service that knows how to reach your home.
"We were among the first advertisers to return to the screen with period-appropriate advertisements aimed at helping people with a special support center that we set up. We shelved an advertisement that was shot on the eve of the war and was not appropriate for the period, and in its place we came up with a film that makes our relevant services accessible to customers, among them: a special support center for customers in the first days of the war. We activated a service Repairs to the house, we put an emphasis on day-to-day deliveries. Children at home, no schooling, and everyone needs the phone, gaming products, computer, headphones because everyone is back to Zoom. There was a mini corona effect."
Dynamics started the year 2024 in the shadow of two launches: the launch of the iPhone 15 which started at the end of 2023, and the launch of the Galaxy S24.
At the beginning of 2024, Dynamika was released in the Samsung digital and TV launch campaign, followed immediately by the iPhone campaign.
The connection of the two super brands, which is unique in the industry, is the strength of Dynamika.
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