The Chinese electronics giant Xiaomi will begin deliveries of its first electric vehicle by the end of March, formalizing its entry into a sector marked by fierce competition between local operators and a price war.
The Beijing group, the third largest smartphone manufacturer in the world, announced in 2021 its intention to expand its activities into electric vehicles.
"The Xiaomi SU7 will be officially released on March 28," wrote LeiJun, founder and number one of the company, in a post on the social media Weibo, the Mandarin version of Kong, up 12%.
Equipped with Xiaomi software and electronic features, the SU7 is produced by the Chinese automotive group Baic, while its batteries - with a range of up to 800 kilometers - are supplied by the main Chinese four-wheel manufacturer BYD, as well as by the national battery giant CATL.
"The goal is to become one of the top 5 automotive manufacturers in the world in 15-20 years of hard work," Lei said in December.
Many major technology companies in China - the world's largest auto market - have recently invested in the electric vehicle sector.
Founded in 2010, Xiaomi has grown rapidly through a strategy of marketing high-end devices at affordable prices, initially directly through online channels.
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