Mobileye's aftermarket system.
Became unnecessary when the car manufacturers moved to install the camera on the production line/manufacturer's site
End of an era: Mobileye is closing its aftermarket division, which provides collision warning and lane departure warning systems for installation in vehicles manufactured without it, new and used.
The division won significant business a little less than a decade ago, and due to Mobileye's lobbying activity, it even received a significant benefit from the state, which still subsidizes the installation of the system in every used vehicle with NIS 1,500.
The Hava systems are currently sold in Israel for NIS 1,800 for a simple one that only warns of a collision with a vehicle in front, and for NIS 2,000 for one that also detects pedestrians and cyclists.
But today, almost all car manufacturers in the West install warning systems, most of them manufactured by Mobileye already on the production line, which also allows it to be linked to the car's brakes, and to provide autonomous emergency braking in case the driver does not react in time.
In many of the new cars, there is a warning of a deviation from a contact lane with self-correction of the deviation by the vehicle that turns the steering wheel back.
Prof. Amnon Shashua, president and founder of Mobileye/Yonathan Hefner
According to Mobileye, the sales turnover of the division has decreased in recent years to less than 40 million dollars per year and it has moved to a loss.
Mobileye itself, which is not meeting its sales targets due to a decrease in the rate of orders for its autonomous driving systems, decided to stop the losses and start closing the division, leaving the aftermarket market to Chinese systems.
Prof. Amnon Shashua, President and CEO of Mobilay, said that it was a difficult decision," said Professor Amnon Shashua, President and CEO of Mobilay. "The unit contributed to Mobilay at the beginning and proved that safety can be provided efficiently and at a low price, and was a major catalyst for assimilating technologies The auxiliary systems in new vehicles.
"Unfortunately, the success of Mobileye products installed by the car manufacturers during the vehicle production process has reduced the opportunities for introducing solutions in the market after the vehicle has been manufactured, to the point where the continued operation of the unit is no longer worthwhile."
Following the move, Mobileye will lay off 130 people, 90 of them in Israel.
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