It was an Italian preview under the banner of the message 'Everywhere is here', which saw the new Audi A3 allstreet as the protagonist last evening.
As a suggestive setting to unveil the new arrival, the house of the four rings has chosen the Alcione Theatre, located in Piazza Vetra in the heart of Milan, a city which for the occasion has been delegated to represent the innovative and always moving spirit of Audi.
Milan as city mobility, for the new Ae it was conceived, designed and built to be an urban solution, capable of moving within a modern and constantly evolving city.
The latest addition to the Audi A3 range also aims to continue a success story that the model has represented for the brand in all its evolutions.
During the Milanese premiere, in addition to Massimo Faraò, marketing director of Audi Italia who did the honours, the theater hosted the voices of other characters who found their dimension in Milan, from entrepreneurship to entertainment and art .
Francesco Mandelli, actor and director, presenter of the event and also involved in his monologue dedicated to the relationship with the metropolis, which he met at the time of his debut on MTV, then a young boy arriving from Osnago, opened the dance. , today the province of Lecco.
Agility and transversality were instead the key to the arrival in the city of chef Matteo Pancetti who, thanks to his international cultural background, decided to return to Milan with his Yapa restaurant, an unprecedented gastronomic concept between Mediterranean passion, Asian precision and spirit South American.
The soundtrack of the evening was instead provided by the voice of Clara, a young singer-songwriter and veteran of the last edition of the Sanremo Festival and recent winner at Sanremo Giovani with her strong personality, like that of A3 then who thanks to the specific off-beat elements road, takes up the stylistic features and crossover concept expressed by the allroad versions of the Audi range.
Photo story Italian preview of the new Audi A3 allroad - Photo - Ansa.it
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