BMW Italia's SpecialMente corporate social sustainability program won the special Cuore & Motori award assigned by ForumAutoMotive on the occasion of the 2024 edition of the event which for 9 years has been the point of reference for the supply chain and for all car enthusiasts engines.
The award will be collected by the president of BMW Italia Massimiliano di Silvestre during the event scheduled for March 26 at the Enterprise hotel in Milan which can be followed in streaming on the Linkedin page: https://www.linkedin. com/events/7175445592477732865/comments/.
The motivation reads: "For years, BMW Italia's corporate social responsibility program, through numerous initiatives aimed at people with disabilities, has made impossible dreams possible. A challenge where courage, willpower and a spirit of solidarity win."
With the SpecialMente project, in 2014, BMW Italia has for years been committed to supporting initiatives that aim to promote social inclusion and sustainability.
And it is not just the company's managers who are directly involved in the various activities, but all the collaborators, dealers and partners.
SkiAbile, Boccia Paralimpica, Tortellante, Bambini delle Fate, Differently Disabled and Insuperabili, in collaboration with AC Milan, are the numerous social activities that see the car manufacturer committed to the mission of making impossible dreams possible.
Alex Zanardi, the champion and BMW Ambassador, has never failed to provide his direct contribution and participation, as long as he could, in the skiing courses in Salice d'Ulzio.
And from him came the greatest stimulus to all the participants to overcome the barriers and unexpected events of life.
"It is with great pleasure that #ForumAutoMotive - said Pierluigi Bonora, its promoter - returns to dedicate an event to social issues and support for others. The Automotive world, in fact, is also and above all this".
"A few years ago we organized a talk show in which it was demonstrated, in fact, how the sector has managed to eliminate many barriers, thus giving disabled people the opportunity to drive (or return to driving) a car and even a motorbike ".
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