To respect the new strategy of the brand, which reflects the values "brave", "unexpected" and "authentic", to always go beyond limits, standards and conventions, after more than twenty years the restyling of the Automobili Lamborghini logo arrives . A change in line with the company's new course based on sustainability and decarbonisation. This is an evolution that goes beyond the cars, expanding towards the culture and values of the company, which find a new declination also from a visual point of view.
Specifically, the new logo, which will find space on the new Bull cars, features a larger font of the Lamborghini writing, minimal and decisive colours, with white and black confirmed as primary shades, while yellow together with the introduction of the gold tone, is used as an accent color. Furthermore, for the first time, it will live individually on the company's digital touchpoints, separated from the classic shield to give it even greater importance.
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