iPhone 14 Pro/ShutterStock
Apple's annual iPhone software updates are always a high-profile event, but this year iOS 18 looks set to be more significant than ever. According to reports by Mark Gorman from Bloomberg, the technology giant plans to integrate generative artificial intelligence (Generative AI) into the new operating system, which will be unveiled at Apple's annual developer conference (WWDC) that will take place on June 10.
Apple is not always the first to introduce new technologies. For example, the company has yet to launch a foldable phone, and its augmented reality glasses won't hit the market until 2024, almost a decade after the original Oculus Rift. Still, iOS 18 may provide a first glimpse of Apple's approach to generative artificial intelligence.
The old iOS vs. the new iOS. A significant change is on the way?/Vala! Technology, Yanon Ben Shoshan
As we know, creative artificial intelligence has made waves in the technology industry, prompting companies like Google and Microsoft to try and catch up after the meteoric success of ChatGPT from OpenAI. According to the research company Counterpoint Research, in 2024 over 100 million smartphones with built-in generative artificial intelligence, capable of creating content with the help of artificial intelligence, are expected to be sold. A survey conducted by McKinsey & Company shows the wider reach of generative artificial intelligence beyond smartphones, and claims that a third of respondents use the technology regularly in their organizations for business purposes. On the other hand, Apple was conspicuously absent from this race.
Although Apple doesn't usually talk about products before it's ready to officially announce them, CEO Tim Cook recently hinted that the company has big plans for generative artificial intelligence. In addition, Apple's desire to close the gap with its competitors may be reflected in an update iOS 18 will be one of the biggest updates in years, and more significant and important than the iPhone 16, which will be launched in September.
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what is on the menu?
It's not clear what specific features Apple is working on for iOS 18. However, reports talk about some changes:
One of the key features will be a significant improvement in Siri, Apple's virtual assistant. Siri will use LLMs (Large Language Models) - advanced artificial intelligence models that will allow her to conduct more natural conversations, better understand the user and even automate complex tasks through the "shortcuts" application.
The design of the home screen is expected to undergo a significant upgrade in iOS 18. Users will have more freedom in the design of the main screen and will be able to position the applications as they want, including creating spaces and empty lines between the icons, similar to Android.
Apple is expected to adopt the RCS standard that allows richer messages to be sent to Android devices (including high-quality images and videos) and advanced functions such as response emoji, read confirmations and real-time typing prompts.
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