The new Ayvens brand also arrives in Italy, born from the acquisition of LeasePlan by ALD Automotive and with the declared objective of redesigning the mobility of the future, between zero emissions and digital transformation of the sector.
The new brand aims to strengthen the competitiveness and positioning of the two companies present on the market for over 40 years and will be used for all customer segments (corporate, SME, professionals and private individuals) and on all channels and touch points, in particular across the company's extensive digital ecosystem.
In the sights of the new reality there is a simpler, intelligent and sustainable mobility, as its name reflects, which indicates the way forward for progress, the result of the combination of three words such as way, advance and heaven.
The fluid shape characterized by progress and dynamism and the name of the majority shareholder, Société Générale, form the basis of the new brand. "Challenging but at the same time exciting months await us - declared Philippe Valigny, managing director of Ayvens Italia - and we are certain that the benefits will be for everyone, customers, suppliers, employees and shareholders. We trust that the energy of the group's teams, together with our talent, they will be able to produce the best performances in the industry."
"Ayvens - commented Alberto Viano, deputy managing director of Ayvens Italia - was born to become the main global player in sustainable mobility. With the largest fleet of multi-brand electric vehicles in the world, out of a total fleet of 3.4 million vehicles managed globally, the company aims to lead the way towards net-zero emissions and further shape the industry's digital transformation."
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