As has been tradition for ten years now, also on the occasion of Milan Design Week 2024 Audi will give voice to technologies and visions that anticipate the future with Audi House of Progress. From 15 to 28 April, the Design Week public will be able to discover the world of Audi inside the House of Progress in the spaces of Portrait Milano, part of the Lungarno Collection, owned by the Ferragamo family.
In the spaces of House of Progress they will take, the protagonist themes will be sustainability, creativity, design, innovation and attention to the centrality of the individual. A technical-humanistic approach, therefore, which goes beyond the solution offered by electrical technology, permeating industrial processes with the aim of canceling their environmental impact for the benefit of society.
The design installation hosted in the Quadrilatero square and designed for Audi by the international studio BIG - Bjarke Ingels Group will also represent this thought. The installation is entitled 'Reflaction', a portmanteau of the words reflection and action and is an invitation to reflect on how every action of the individual reflects his being and is the mirror of his existence, leaving a trace for future generations.
The structure is divided into four spaces for Fuorisalone visitors who will be able to move freely within the work and live their own personal experience by interacting with it, in the 'Community', 'Knowledge', 'Audi Digital Light' spaces. /Technology' and 'Performance', the area where you can get to know the new Audi Q6 e-tron live for the first time, in the SQ6 sports version, a world premiere to the public.
Audi's presence will also enliven MonteNapoleone District, with which Audi has had a solid partnership since 2014, and the University of Milan. In fact, from Corso Venezia the narrative path of the four rings continues in Via Montenapoleone with the reference to 'Reflaction', created in scale, and then continues with a reference to one of the iconic places of the Fuorisalone, the University of Milan, in the context of the Cross Vision exhibition event by Interni.
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