The DarkRebel concept car is the announced protagonist of the Cupra installation for the 2024 edition of the Milan Design Week. From 15 to 21 April, in fact, the futuristic study of the Iberian manufacturer will be on display in the Corso Como store, demonstrating the path of innovation and sportiness undertaken by the brand.
The show car is part of a project that ranges between the present and future of the brand, divided into three different points of the city: Corso Como, Piazza XXV Aprile and Galleria Garibaldi.
"Design, sustainability, research, innovation and technology, but also matter and nature, are - underlined by the Italian branch - the basis of the installation The Rebel Side of Design, on display from 10am to 10pm", right at the very central Cupra Garage . Here, accompanied among other things by the sounds of a DJ set, it will be possible to admire the futuristic dream depicted by the Dark Rebel, moving from sustainability to technology and design, in line with the 'Matter, nature' theme of this edition of the Milanese event .
In Piazza XXV Aprile, however, the spotlight is on a study of materials and a reinterpretation of the aesthetic codes carried out by the brand's designers.
Finally, the Cupra Experience at Galleria Garibaldi will offer an interesting virtual reality experience.
"The Materia Natura theme - explains Pierantonio Vianello, director of Cupra in Italy - gives us the opportunity to continue to show the world our commitment to sustainability, our passion for design, as well as the desire to explore new horizons of sharing and involvement of our Tribe. We have shaped our dream, our ambition depicted in the Cupra DarkRebel concept car, we have given voice to the new generations and we have expressed an obsession with design that has led us to move away from traditional industrial materials automotive to enhance new natural and sustainable elements capable of taking Cupra beyond the boundaries of the ordinary". .
Reproduction reserved © Copyright ANSA