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What does not kill forges: The business sector concludes the year of Corona

In real estate, they succeeded in 2020 in peace, but without good preparation it would not have come. In high-tech, they knew how to recover and expect greatness in the future. The retail sector has surprised and even a damaged industry like the beauty industry has a solution.

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David Rosenthal

Friday, 18 September 2020, 00:03

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In the video: The restaurateurs' protest against the closure (Editing: Itai Amram)

This has not been an easy year.

It was fraught with challenges and difficulties, as the crisis did not pass over any of the sectors.

In fact, almost no one.

"Israeli industry and the construction industry have proven themselves as an anchor of stability in the months of the Corona epidemic," explains

CEO and founder of the Haldor Steel Industries. "Production in many factories continues on a large scale as well as construction in real estate and national infrastructure projects.

Of particular note is the food and disinfectant industry which has coped well with growing demand.

The raw materials arrived in Israel regularly, including in the field of steel, and this aided the regular activity.

The big casualties, Halpern says, are small and medium-sized enterprises, many of them family businesses in the periphery, with no financial backing and no advanced production systems.

In the current crisis, their situation is serious and they urgently need credit and grants so that they can return workers to work, order raw materials and return to full production volumes.

Without effective and quick assistance, many of them will not survive.

Halpern knows what one of the keys to success is: "A significant part of Israeli industry has moved to the 'Industry 4.0' era and many factories have integrated robots, IoT systems and advanced production floor management systems. This revolution missed out on a large number of factories. The success of the move also depends on the expansion of advanced technological education, especially of practical engineers who are the professional backbone of enterprises that have difficulty recruiting such professionals due to their shortage. It is important to provide the conditions for further development of manufacturing, construction Of residential and commercial and national infrastructures. Innovation is the order of the day and closing the technological gap of traditional industries should, in my opinion, be among the important national goals of the year 5701 for our good. "

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The key: a combination of robots.

Doron Halpern

Hila Miller, VP of Marketing at M. Aviv,

admits that real estate stability is not self-evident.

"The year 2007 was undoubtedly a complex and challenging year," she says.

During the previous closure in March-May, despite the difficulties, we managed to withstand it and we believe that it will also succeed in the days of the second closure.

"A particularly interesting phenomenon occurred during the 6 months of the corona, and especially during the last quarter: there was more and more demand and even sales of expensive premium apartments, such as penthouses and / or large 5-room apartments with a spacious sun terrace. The reason was simple: Israelis left at home "During the previous closure about a month and a half ago, they experienced a difficult trauma, so they now want to enjoy all the worlds, also to be protected inside an apartment and at the same time that the apartment or penthouse is equipped with a large balcony that allows ventilation."

Miller expects continued price increases, especially in large apartments and penthouses in the demand area.

"There is room to find a viable alternative both to the price per occupant and to expand the issue of urban renewal," she argues, "This task is particularly important, not only because it produces housing solutions, but also, and above all, because it will increase the amount of housing supply. And for housing developers. "

People stay home, so they want a bigger place.

Hila Miller

The technology industry suffered from the crisis but was the first to raise its head.

After all, tech is tech.

"The epidemic caused a lot of damage, but it also had positive sides," says

"The corona has sharpened the need for technology and the role it plays in a world that is more vital today than ever. Let's just imagine how we would have dealt with such a crisis A decade or years without the technologies that are reshaping the world of medicine, learning and working remotely. "

This is not just your personal consumption or the current treatment of patients, there is also an element of prediction here: "Thanks to the fact that more improved computing and AI capabilities are coming in, we can generate significant insights today, such as predicting which patients will start in Corona. Smarter, harnessing the power of data and computing for business success. If we look at human history, of all the great crises (and this crisis is indeed great and affects the health and resilience of us all), humanity has been able to emerge stronger and soar to new heights. With the power of data and computing in order to thrive in the new era. "

Predict the future.

Yaniv Gerti

There is data and there is big data.

, explains what is particularly understandable today: how important data is. “The corona plague and the economic crisis have posed new challenges to the data world and deepened recognition of its central role in solving global and national problems.

We are witnessing every day this critical need among our global customers, the telecom giants, the financials and more.

Big data has become massive data, that is, a leap in data volumes from the level of Terabytes to the level of Petabytes and beyond.

In the telecom industry, 5G brings exponentially larger data.

In the finance and retail industries, data amounts are seeing significant growth due to digitalization.

And in the field of health, this is a direct consequence of the volume of data generated in the processes of monitoring the coronary epidemic, tests, studies to develop drugs and vaccines and more.

"The big test for data analytics companies in the coming year is to provide the tools to analyze the new massive data faster and cheaper on the scale of existing capabilities. I am very optimistic about the ability to develop advanced data analytics technologies, and we at SQream have begun Our technology enables companies to analyze 20 times more information than previous solutions, 100 times faster and tenth of the price. To me this is just the beginning and I look forward to more breakthroughs in the coming year that will help humanity in health and many more areas. Good, in which we can realize the knowledge we have learned from recent times and use it to do good for the world. "

From Big Data to Massive Data.

Ami Gal (Photo: Irina Lubimova)

The closures led Israelis to online purchases.

"The Corona crisis has spawned unprecedented growth in e-commerce as well as the demand for logistics and

management systems," said

develops a logistics and

management platform. The purchases on e-commerce sites.

Although e-commerce has accompanied our lives for decades, many businesses have only just discovered its importance and potential.

Evidence of this is the fact that online commerce captured a share of only 16% before the corona, it was expected to reach 27% in 2025, but in practice it has grown during the corona to 27% - i.e. a 5-year leap within a few weeks.

Our customers also experienced 800% to 900% growth week after week at the height of the epidemic in April and May. "

Bloch notes the retail revolution, with large sellers and smaller businesses being able to leverage demand and deal with it professionally, improving the customer experience on online sites and streamlining deliveries. At the beginning of the next new year, we have a positive, important and even critical impact on the business sector in Israel in its nuances, to increase its presence in the online world and to get the most out of its potential.

This is especially important for small and medium-sized businesses for which e-commerce can be a lifeline.

Israel has extensive knowledge and experience in building online commerce sites and many Israeli companies have even conquered the global market in their field through it.

In my opinion, the transition of small and medium-sized businesses to the online world should be one of the national goals. "

Retail revolution.

Guy Bloch (Photo: Joel Strauss)

People are at home.

When you are at home you want to improve your environment.

"2020 is a surprising year," notes

which specializes in home construction and finishing products. "If you were to ask me in April, I would say this is going to be the worst year for the industry, but with the first closure there was a raid on stores home design, where the family abroad for the summer months, people turned their spare money they had home renovations and upgrading. If it appears that this trend continues even after the current closure, this is going to be the best year in the history of home design industry.

"In general we wish the State Israel and the entire population of the world that this period of the Corona crisis will pass quickly, and will not accompany us into 2021. At the moment there is no doubt that there is money in the market but if the closures continue and the economic continuation deepens it will affect more and more people along with rising unemployment and economic recession. And it will not come true.

I hope that the current closure will affect the morbidity rate and that an effective vaccine for the virus will be found soon. "

Surprising year.

Roi Regerman (Photo: Ido Lem)

Even the electronics stores were not left orphaned.

"The last six months have been very different and very strange, one of the most challenging I have experienced in all my years as a manager," explains

"During this period we

levels of uncertainty we did not know, great confusion and a dynamic reality that changed daily. And forced us to produce immediate solutions.

Instead of preparing for Passover sales, we dealt with branch closures due to the closure, handling manpower and the shortage of employees and responding to customers who wanted to stock up on products for a long stay away from home.

Alongside this was a rapid and sharp transition to digital selling.

In addition, we set up right with the outbreak of the Corona, from now on a call center expert for network customers who are not versed in online purchasing.

"The damage to sales in the branches was balanced with the online and the hotline where sales jumped by about 600 percent. In today's reality, we see an increase in online sales but at the same time the public returned to purchase in stores themselves and there is an increase in spending on electrical appliances." Think about upgrading products and wait with it, today you are already making the purchase and do not be afraid. Families who used to spend the summer months abroad invest their free money in upgrading their homes and electrical and electronic products and this trend will only strengthen along with strengthening Eilat as' Israel's entertainment and shopping capital. ".

However, Blade warns that we need to do think:" Unfortunately, we are experiencing a major crisis as a country and as a society.

There is no real leadership that takes responsibility and manages things professionally for the benefit of all and it seems that everyone is only concerned with their personal good, the lack of trust between the public and those who are supposed to lead and leads only increases in all aspects and ultimately shifts responsibility to us as managers and human beings.

I hope that the exit from the crisis will be faster than the period we are talking about, and it is certain that innovation and thought outside the box of the managers themselves and the companies will allow us to win the corona. "

One of the most challenging years in history.

Uri Lahav (Photo: Eyal Toag)

One of the industries that suffered the most throughout the year was the beauty industry.

"As the head of a corporation under which thousands of aesthetic clinics and beauty centers operate, I can say that we were not prepared for that, our industry is built on low tech, interpersonal relationships and human contact," says Hava Zingboim, owner of the cosmetics corporation that bears her name. That real coping is not just the transition and adoption of advanced technologies, but rather high morale, positive thinking, the ability to properly deal with stress and resilience. Discourse has become more and more around emotional support for customers, relationships with company customers have strengthened and brand awareness has risen.

"I am optimistic. Towards the future.

The post-Corona period will bring tremendous momentum in the whole technological field, the ability to communicate through technology with many people all over the world and save on flights and travel is a real value, the ability to work remotely and from home is a wonderful discovery that saves time, money and increases employee productivity. A new era in the field of labor relations. "

Always with a smile.

Hava Zingboim (Photo: Tal Abodi)

Zingboim knows which field will star in the coming months: "We are already in impressive developments of cosmetic means for skin care," she reveals, "Hygiene and skin hygiene will become an integral part of routine, health, sports and lifestyle will only gain more momentum. And in our immune system and above all mental resilience is undoubtedly the new king.

"I look back, concluding with satisfaction one of the most challenging and successful years of my life.

With faith and optimism, resilience, creativity and teamwork, you can thrive and grow from any challenge. "

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