The Limited Times

The magic happens: Israel's first Harry Potter store opens | Israel Hayom

10/1/2023, 2:11:39 PM

Highlights: The first store of the blockbuster series of books and fantasy films opened in the Azrieli-Sarona mall in Tel Aviv. This is a pop-up store that will currently operate in the mall for six months. Among the items that can be found: toys, exclusive collectibles, pop products and gifts, clothing, sweets, and household goods. Visitors will be able to select their wands and discover the school to which they belong, using the Sorting Hat. The store will be open Sunday through Thursday from 10:00 to 22:00.


Dozens of fans visited the store and enjoyed a wide variety of products • Among the items that can be found: toys, exclusive collectibles, pop products and gifts, clothing, sweets, and household goods

It is reasonable to assume that Harry Potter fans woke up smiling and energized, in light of the news that this morning (Sunday) the first store of the blockbuster series of books and fantasy films opened in the Azrieli-Sarona mall in Tel Aviv. This is a pop-up store that will currently operate in the mall for six months.

The store, launched by the Azrieli Group and LDI, which represents Warner Bros. Discovery in Israel, in cooperation with Geeks – the official importer and distributor of Harry Potter products in Israel, offers a wide range of products inspired by the wizarding world of Harry Potter, some of which will be sold for the first time in Israel, including toys, exclusive collectibles, pop products and gifts, clothing, sweets and household goods.

The Harry Potter store in Israel, photo: David Sasson

In addition, the store has a variety of photo booths inspired by the famous magician, and product demonstrations take place inside. Visitors will be able to select their wands and discover the school to which they belong, using the Sorting Hat.

The Harry Potter store in Israel, photo: David Sasson

The store opened to the public today and will be open Sunday through Thursday from 10:00 to 22:00.

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