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You Won't Believe How the Coronavirus Lockdowns Affected Social Media Use | Israel Hayom

12/30/2023, 5:23:04 AM

Highlights: A new study shows that social media use increased when the world was in lockdown. The research was published in the journal Proceedings of the National Academy of Sciences. The study found that the effects of the lockdown were more pronounced for people from lower socioeconomic backgrounds. The findings emphasize the complexity of human behavior, and the importance of taking such consequences in creating more egalitarian policies. If you find a mistake in the article, please share it with us at jennifer.smith@mailonline.com.


The announcements of lockdowns and movement restrictions around the world have boosted the use of social media – this is not a surprise. But researchers have found that hidden within this statistic lies a much larger social story

When the world "shut down" due to serious concerns about the COVID-19 pandemic, social isolation had a profound but unexpected impact on people's use of social media. We used ChatGPT to delve into the surprising findings.

A recent study by PhD candidate Ludovico Napoli and Professor Marton Karasai of the Department of Network and Data Science at the University of Central Europe, in collaboration with UNICEF and IT University in Copenhagen, and recently published in the journal Proceedings of the National Academy of Sciences, points to how communication networks in the African state of Sierra Leone changed after the country announced its first COVID-19 lockdown.

One of the most intriguing findings of the study was the counterintuitive trends observed in cellular and social networks: movement restrictions, which led to increased separation between communities of different socioeconomic classes (and therefore also residential areas), led to increased communication between social network users with diverse socioeconomic backgrounds.

"These opposite and contrasting trends in mobility and social behaviors suggest that when physical contact is limited, people compensate for it by communicating more with colleagues from different socioeconomic classes," Karasai stated.

The study, which relied on large-scale cellular communications data, highlighted the effects of the lockdown across different socioeconomic groups. While everyone experienced restrictions on movement, the effects were more pronounced and lasting for people from lower socioeconomic backgrounds. On the other hand, the reverse pattern of increased communication on social networks was very pronounced for people with lower financial means and less so for wealthier users.

According to the researchers, the findings emphasize the complexity of human behavior, the very different consequences of intervention "from above" in people's lives, and the importance of taking such consequences in creating more egalitarian policies that will no longer harm already disadvantaged populations.

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