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Declining profits: Harley-Davidson does not ignite anymore

2019-10-22T15:25:45.452Z


The business of Harley-Davidson has been going bad for a while. The customers old, the US President a burden, and the image also battered. The latest figures continue the decline of the legendary motorcycle brand.



US motorcycle maker Harley-Davidson is suffering from the current trade conflicts and weak demand in the US market. In the third quarter, profit slumped by nearly a quarter over the previous year, to $ 86.6 million (€ 77.7 million). This was announced by the company. Turnover dropped by nearly five percent to $ 1.1 billion.

Especially for US buyers, Harley-Davidson still has a tough time. The regular customers of the manufacturer is getting older, but he manages to rarely find younger buyers.

In addition, the brand was criticized by Donald Trump sharp. The US president supported boycott calls from his followers last year for relocating Harley abroad.

In addition, as Trump's trade dispute has led to higher tariffs, costs are also rising: the tariff that the EU now levies on US motorcycles has been raised to 31 percent in the previous year. Before, he was at six percent.

Source: spiegel

All business articles on 2019-10-22

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