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Barak Abramov adapts Jafnica to the situation: establishes a sub-network adapted to Corona
The chain will set up concept branches in prime locations that offer self-service digital ordering stations alongside a delivery and self-collection service: "The crisis has changed the rules of the game, we recognize the need to expand deliveries"
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Jafnica
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Business
Tuesday, 20 October 2020, 09:33
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Understand that the laws have changed.
Abramov (Photo: Kobi Eliyahu)
The Corona is forcing businesses to make adjustments and the Asian restaurant chain Jafnica has realized that it is no longer possible to be dependent on government decisions.
The chain is launching JAPANIKA QUICK, a new sub-chain with an investment of NIS 2 million, which will meet the demand in distribution areas that it currently does not reach.
The new chain, born as a result of the spirit of the period and adapted to the Corona era, is based on a concept of concept branches in shopping centers in prime locations of 100 square meters containing up to 50 seats, including outdoor seating areas designed in accordance with purple character regulations. geographic more and more customers today network does not reach. According to the network, branches JAPANIKA QUICK will form self-service with positions Reservation digital user without waiting beside the service take away and delivery.
the first store will open in Gan Shmuel in November, by the end of 2021 are expected to open 8 branches More across the country.
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Barak Abramov, the chain's owners:
"The Corona crisis has changed the rules of the game in the restaurant industry, which has suffered a severe blow. Everything we have known to date has completely changed and we need to adapt to the existing reality. Investing in opening 400-500 square meters Shekels, an economic expense that is becoming less relevant these days due to the fear of gathering in closed places.
When reality seems far away Mlhstnot, we recognize the need to expand the service delivery and - TA locations and customers that until now were not included in the distribution areas and open branches "Japanika Quick" will allow us to reach more audiences. "
Abramov said that the area of prices will not change: The Jafnica chain is known for being a chain that sells at fair and equal prices for every pocket.
In a time of economic uncertainty, not only in the restaurant industry but also among our customers, we understand the need to allow food deliveries to be ordered at prices that will not be economically burdensome and expand as much as possible, to cater to all our customers across the country.
The branches will open in prime locations around the country that will allow us to expand our delivery areas, and we believe that by streamlining properly we will be able to adapt to the spirit of this complex and challenging period. "
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