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These start-ups who dream of uberizing distribution brands


DECRYPTION - Cajoo, Dija, Everli, Gorillas and PicNic are getting into online food shopping with home delivery. Will these new apps shake up the players in place?

Need a packet of cereal at breakfast time?

A beer for the aperitif?

The Cajoo app promises home delivery in less than 15 minutes.

Like this start-up, Dija, Everli, Gorillas and PicNic are eyeing the French food e-commerce market.

These are all rivals for the brands, which have developed home delivery (express or D + 1).

A service that they provide directly or in partnership with Amazon, Deliveroo and UberEats.

The Covid epidemic has converted the French to home delivery, for emergency shopping or weekly refueling.

The brands are working hard to meet strong growth in demand (+ 37% in 2020).

Read also: Home

delivery revolutionizes the daily life of the French

Distributors now risk being uberized by these start-ups.

"Rather than distributors, these new players are first and foremost tech companies, which in this capacity attract capital from private equity and family offices"

, notes Laurent Thoumine, director in charge.

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Source: lefigaro

All business articles on 2021-04-04

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