Soledad Navarro
07/16/2021 10:49
Clarín.com
Economy
Updated 07/16/2021 10:49 AM
In line with the trend that began in 2020 in the hands of the Covid-19 pandemic, Argentines maintain high digitization at the level of banking services.
Questions such as
"how to transfer"
remain 30% above their pre-pandemic levels
and demonstrate that a large number of people still need guidance to perform their basic operations digitally.
A report prepared by Google to which Clarín had access, shows that searches for
"financial apps" accelerated 10%
in the last three months versus the first quarter of 2021, but decreased by
81% compared to the second quarter of 2020
.
Regarding payment trends, the document shows that Argentines "
tripled their searches for" CVV "compared to last year
.
"
The increase in the use of plastics, whether credit or debit, to pay for an online purchase, forces users to google this acronym, and reveal what it is about.
The acronym CVV (Card Verification Value).
It is the Security Verification Code, that
three-digit number that appears on the back of the plastics, and that is essential to confirm and finish closing a purchase.
What is the CVV or verification code for?
Photo Shutterstock.
In the last three months,
198% more searched for that acronym compared to the second quarter of 2020
.
Which also represents a significant acceleration compared to the first quarter of 2021, that is, 108% more.
What the rest of the report says
"During the second quarter of 2021, there was a general acceleration in searches related
to the demand for accounts and cards
, but a slowdown in
those of insurance and loans,
except for
searches for mortgage loans, which had a strong increase,
" they warn from Google.
Home loan searches increased 69% over the past three months, compared to the same period last year.
On trends related to cards, the report indicates that "in the second quarter of 2021, searches for credit card openings continue in a high trend compared to the previous quarter (+ 6%), with an even higher growth compared to the same 2020 period (+ 26% year-on-year) Compared to the previous quarter, searches related to account opening and debit card increased 17% and 15% respectively.
However, compared to searches during the same period last year (Q2 2020),
searches on account opening decreased by 68% and debit card searches by 48%
On trends related to insurance, Google says that "in general terms insurance searches slowed compared to the previous quarter, down
13%
)".
However, compared to the first quarter of this year
, searches for education insurance
showed the
highest quarterly growth with an increase of 74%
, while smartphone insurance accelerated 35%.
Compared to the same period last year, according to the report,
searches related to travel insurance grew 133%
and pet insurance 88% (pet insurance has been growing at an average year-on-year rate of 43% for 3 years). related to Investment and credits.
"The search for information about how to invest better continues to accelerate in the Spanish-speaking countries of the region by about 50% year-on-year," they
indicate from Google. And they add:
"Especially with the cryptos that broke search records in May
, especially in Argentina (compared to the rest of the countries in Latin America)."
Finally,
YouTube continues to establish itself as the destination of choice for learning about investment topics
, and content creators are multiplying.
"Some of the most popular videos of the quarter show that you don't need very high editorial quality to attract views," he says.
And he concludes: "People continue to visit YouTube to learn about 'digital' banking, thanks to user-generated content."
YN
