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Preceded by a blow to the drug: Pfizer CEO at the biggest launch in history

You don't have to be a Corona denier to feel uncomfortable with the CEO of a commercial company that airs simultaneously on every screen in the world and gives us information that is true, even though no one can check it. Albert Burla, Pfizer CEO, is entitled "Marketing Man of This year "

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• Pfizer

• Corona

• Vaccines

• Medicines

Nir Kipnis

Sunday, 07 November 2021, 10:34 Updated: 11:00

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Imagine a world where there is one product, life-saving, protecting against what is reported in the media as a clear and immediate danger - if not for the whole of human existence, then at least for the global economy, for the comfortable lifestyle as we know it (at least in the Northwest quarter, but not only).

Imagine that this life-saving product is launched live all over the world at once, with the goal of creating a process of competitive bidding between the various countries: the first to achieve it will pay quite a bit, but will take precedence in protecting both their own lives and the lives of their residents.

Until a few years ago, there was such a script cataloged in the science fiction division, you know: these movies in which some villain takes over the world's clean oxygen supply, solar energy and other cosmic elements found in the Arnold Schwarzenegger area and the corner of James Bond.

And here, with almost no attention, an item similar to the news that opens the new editions has become, not only in Israel but in the whole world.

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Corona closed in Sydney, Australia.

Global fear is a great marketing factor (Photo: Reuters)

Marketing man of the year

Albert Burla, CEO of Pfizer, is not the "bad guy" from Hollywood, maybe he is even the good man: Pfizer did not invent the corona but on the contrary - seeks (and in the meantime also finds) solutions to an epidemic that managed to disable most of the world, almost wiping out industries Like aviation and tourism, and severely

hurting

many other

areas.On the

other

hand, it was hard to watch Burla report on "ninety countries already negotiating the new drug" without resting uncomfortably on the TV armchair.

Burla's whole life seems to have prepared him for this moment: a Salonika Jew who was a veterinarian, joined the pharmaceutical world, moved to marketing and management, worked for many years, at the same time, on several continents and lives - that is, divides his time even when not working - between houses in some countries Like the plague that made his face known all over the world.

Can anyone even think of a marketing event of a similar magnitude?

For such an effective launch without making use of invested decor and celebs as presenters?

Albert Burla lived the dream of everyone who has ever been in marketing.

Corona vaccines in Israel, January 2021. Pfizer CEO is not the "bad guy" and yet, must be suspected (Photo: Reuven Castro)

The biggest launch in the world

One does not have to go to the conspiracy plays, corona denial or resistance to vaccines, to feel that something here is screwed up.

Nor should a World Council take over what turns out to be an essential resource for humanity, since Pfizer's right to obtain a handsome material reward for its successful medical developments.

And yet - one can be concerned about the fact that one person can speak to all the citizens of the world over the heads of his leaders, and even more so - to put pressure on them from the population, to buy his product - and only his own.

This is exactly what happened yesterday, not only in Israel of course, when the CEO of Pfizer announced in a speech to the world, about the new and successful drug (at least according to his own testimony) to treat Corona.

I do not have the professional tools or the knowledge to argue with Burla about the drug Therefore, I can only rely on the professionals - in the world and in Israel - who will receive all the data and make sure that it is indeed as she shouted, just as they did with the various vaccines.

I therefore give Burla a rebate for the purpose of this discussion and believe that he does indeed have in his hands a drug that could dramatically reduce the chance of a serious illness as a result of the corona.

What do I have a problem with?

With what can not be checked: Burla appeared on screens all over the world last night and claimed that 90 countries are already in line for him.

I'm not saying he's lying, I'm just claiming that no factor in the world, including all the media outlets that broadcast the dramatic announcement, has checked and can not check.

Has anyone actually gone through the list of countries in the world to make sure that these are indeed 90 countries?

Maybe just 87?

Maybe 14?

PM Olmert Immunized in Third Vaccine: Public Wants to Know Why He's Not First in Line at Pfizer, Like His Predecessor (Photo: Reuven Castro)

Why does Israel not buy?

The buzz in public opinion worked immediately: US President Joe Biden has already announced that his country will add the new drug (after being tested and approved, of course) to the toolbox of the war on the virus. ?

has not seemed the words of Burla - and has already started even Israeli public to find out who the last line. attention - this drug has not yet been tested, and certainly not yet been approved, marketed by someone who has commercial interests (legitimate debate as they may be).

right: Some of the factors who were quick To criticize Israel for not being pushed in line, there is a clear political interest in slamming the government - probably against the background of the fact that the previous prime minister said to everyone waiting in front of him: "I just ask a question" and jumped to the top of the line, taking a calculated risk.

But not only were the clear supporters of the opposition chairman quick to slam the Ministry of Health (which in turn rushed to issue a statement that Israel was also "in business", although it did not present a number proving our position as ... the Dutch or English may still be pushed in front of us!) Just worried Israelis, who saw in the news that there is a miracle cure that is on its way to 90 countries in the world - and how can it be that ours still has nothing in hand, even at the level of the future contract?

Mark Zuckerberg testifies before Congress.

While regulators around the world are concerned about the power of the technology giants, Burla arrived and overtook them (Photo: Reuters)

Zuckerberg, in front of you!

The obvious will be written here again: Corona is a very bad disease that has severely affected our lives - and even more so - our lifestyles. It is the duty of every government to ensure that its citizens receive the best possible treatment against it.

It is very important that there are companies that have worked and are working to find solutions for it - and those who have failed along the way should also be commended for developing a fast and effective vaccine, and now probably also a cure. In our material world, everyone deserves to enjoy a fantastic income, because he took risks in investing in development.

I repeat things again just so you do not think that my starting point is the denial of the plague, opposition to vaccines or global Marxism that seeks to prevent financial gain from those who are entitled to it.

But having said all that again - we should also ask a few questions: one of them is how the CEO of a commercial company appears on every screen in the world, submits marketing information that no one can check (as opposed to the medical information that will be checked), provokes panic- Shopping world - and continues to laugh all the way to the bank, or to the torch lighting ceremony, or both.

're talking quite a bit about the power exaggerated that technology giants like Apple, Microsoft, Google, Amazon, and meta (Facebook) - regulators around the world are struggling to retain power in their hands , Those who trust (at least by definition) the public interest, and here comes Burla and bypassed everyone in the round.

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