Leroy Merlin, with its parent company Adeo, a giant in the sale of DIY and home improvement equipment, has launched an indicator, the "
Home Index
", to assess the environmental and social impact of some of the products that it markets, he announced on the night of Monday to Tuesday.
“
It is not a carbon footprint index
”, as it already exists at ManoMano, an online sales site, specifies Marie Simunic, Deputy Managing Director in charge of supply and markets at Leroy Merlin.
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She explains that she has worked with Adeo for three years on this indicator, originally intended to help the teams "
better manage
" the constitution of the group's commercial offer, "
with 26 criteria in 6 major categories which are both environmental and social
". , evaluating production conditions, packaging, water or energy consumption, lifespan and repairability of products.
A connected electric radiator that obtains an A rating from the Home Index.
Leroy Merlin
“More virtuous” products
“
Gradually, we said to ourselves that this was also of interest to our customers
”, for whom these issues are far from negligible, even if the price remains the primary purchasing criterion.
"
But we discover that if we do it well, we can offer a more virtuous product but which is not more expensive
".
In detail, this "
Home Index
" evaluates "
all Adeo own brands marketed at Leroy Merlin
", i.e. "
nearly 35,000 products
" rated from A to E, specifies the brand in a press release according to which, to date , “
6% of the products evaluated obtain an A score
”, 32% B, 49% C and 13% D.
No product is rated E, which for Marie Simunic reflects the fact that her teams did not wait for this indicator to improve the offer of Leroy Merlin, which claims a business volume of 9.8 billion euros. in 2022 in France, where it employs 30,000 people.
This weight, as well as the international presence of Leroy Merlin and the other brands of the Adeo group (Weldom or Bricoman), makes the group hope for a generalization of this “
Home Index
”.
"
85 manufacturers are preparing to use it to assess their products
" and "
exchanges are also underway with other brands
", according to Leroy Merlin.
“
It is not more favorable to one brand than another because we rely on objective criteria
,” assures Marie Simunic.
According to her, the other professionals are rather in the idea of “
asking themselves how to go faster together than taking steps
” independent which “
would require additional workload for our suppliers
” who are sometimes the same.
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