“A moment that we have never experienced in our professions”
: for Loïc Latour, CEO of France Boissons, which supplies alcohol and drinks to 25% of cafes, hotels and restaurants in France, the period is strategic. While the group's sales were halved in 2020 (561 million euros), its 50,000 customers have just reopened their theaters for the first time in seven months. The dynamic of the reopening of the terraces since May 19 has already made it regain 63% of its customers, and 70% of its volumes. And the group, a subsidiary of the Dutch Heineken, intends to continue this momentum. Even if its leader does not expect
"a return to our pre-crisis levels before 2023"
, consumption outside the home in France remaining cut off from international customers.
Read also:
Our 20 favorite restaurants in Paris to take advantage of the reopening
The market leader in France is stepping up initiatives.
Administrative support, restarting of pressure prints and coffee machines which account for up to 60% of its customers' turnover,
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