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Slowdown on the crazy growth of video streaming platforms

2021-07-21T18:29:44.250Z

ANALYSIS - While it still remains very dominant, the subscription model is today challenged by that of platforms financed in part, or even totally, by advertising.



It's a former head of an American media group who best sums up the general sentiment.

"It's kind of the end of the party."

If the video streaming market has strengthened considerably thanks to the pandemic and lockdowns, the hill that remains to be climbed is becoming steeper.

Clearly, it will become difficult for some to post double-digit subscriber growth.

"

Netflix seems to have reached saturation of its market in the United States

,

Thus estimates Eric Haggstrom, analyst of the firm eMarketer.

Where its users earn the most, around $ 14.50 per month.

Read also:

2020, the year Hollywood switched from the big screen to streaming

The leader in subscription video streaming, which has almost 210 million subscribers worldwide (

see below

), does not seem to be the only one showing signs of slowing down.

Launched in November 2019, Disney + reached the milestone of 100 million subscribers at lightning speed: barely 16 months, while it had taken its rival more than ten years to cross

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Source: lefigaro

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