It's a former head of an American media group who best sums up the general sentiment.
"It's kind of the end of the party."
If the video streaming market has strengthened considerably thanks to the pandemic and lockdowns, the hill that remains to be climbed is becoming steeper.
Clearly, it will become difficult for some to post double-digit subscriber growth.
Netflix seems to have reached saturation of its market in the United States
Thus estimates Eric Haggstrom, analyst of the firm eMarketer.
Where its users earn the most, around $ 14.50 per month.
2020, the year Hollywood switched from the big screen to streaming
The leader in subscription video streaming, which has almost 210 million subscribers worldwide (
), does not seem to be the only one showing signs of slowing down.
Launched in November 2019, Disney + reached the milestone of 100 million subscribers at lightning speed: barely 16 months, while it had taken its rival more than ten years to cross
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