Once, when we flew abroad, we passed kiosks, saw a magnum in pints, tasted, got excited and wondered: "Why is it not sold in the country"? • Then the time has come
Now in Paints: The New Magnums
Photography:
Press
Strauss Ice Cream from Unilever competes with Ben & Jerry's brand paints and launches the Magnum series of paints in Israel, the same series that has existed abroad for several years and arrives in Israel after a long wait for consumers. If you are looking for reason to be optimistic about closure, it is definitely something that can comfort you.
Magnum's pint series, called "Magnum Paints", includes four flavors in a unique pint format: high-quality ice cream with Magnum's rich chocolate experience, expressed in a chocolate disk and a chocolate shell on all sides and bottom of the ice cream, with pampering toppings.
The company says that the breaking effect of the chocolate shell into the ice cream, provides a "sensory" experience that has not been seen before in Israel.
In terms of prices, the prices will be similar to Ben & Jerry's and will be between 20 and 25 shekels per unit, but the price can vary according to the promotions of the marketing chains.
The new series was first launched in the UK in 2012 and has since been a success in all the countries where it is sold.
The flavors that are currently being launched in Israel: Classic Vanilla, White Chocolate Cookies, White Chocolate Vanilla and Almond Vanilla are considered "best sellers" abroad. These are not flavors that have been adapted to Israel, but on the other hand there are other flavors that succeed abroad and do not arrive in Israel. Velvet.
The product is made abroad and is kosher for foreign milk powder eaters. The company recommends, for a pampering eating experience, take the ice cream out of the freezer for a few minutes, gently break the chocolate shell by pressing the sides of the package and using a spoon to break the chocolate disk at the top.
Michal Tamari, Strauss Ice Cream Marketing Manager at Unilever, says: "I am sure that the great expectation for the series among consumers will be reflected already in the winter, when we are all looking for a comforting and pampering pleasure. "In the power of the new series and the consumer expectation for it. Even during the ice cream season itself, we will continue to offer a variety of innovations adapted to the sophisticated Israeli consumer of 2021."
