Oberammergau scores with tradition: the municipality is applying for an important tourism event.
For the first time it would take place in a rural area.
Oberammergau - It was a joke.
No more and no less.
"It's coming to Oberammergau", said Gerhard Griebler in mid-February in the video conference with the German National Tourist Board (DZT).
That was the first thought of the board of directors of AOVO Touristik AG, which markets the Passion Play.
Ultimately, the organization was looking for a place that embodied tradition.
A few days later his phone rang.
The message: Oberammergau - yes, that fits.
Because the cliché that the Federal Republic of Germany has abroad is at home there: Lederhose and dirndls, royal castles, mountains and passion.
That is why the Ammertal community, after major cities such as Cologne, Dresden or Nuremberg, could host the “Germany Travel Mart 2022”, the largest industry get-together for the international marketing of Germany as a travel destination, as part of the vow game.
The people of Oberammergau are confident of a tight program.
The so-called incoming workshop - "Incoming" deals with the sale of domestic offers to tour operators or travel agencies - is scheduled for the period from April 30th to May 5th.
Two weeks before the Passion premiere and one week before the Youth Days.
"We can fix it," says Oberammergau plant manager Walter Rutz.
The event is too important.
Especially since Oberammergau has been wondering how to take the positive effects of the Passion with you into the following years.
"It is the chance to position yourself sustainably," emphasizes Griebler.
400 experts, 150 media representatives
For the first time ever, the GTM would take place in a rural region.
“That won't happen anytime soon,” says Rutz.
An absolute stroke of luck for him, from which not only Oberammergau, but the entire district, the region and all of Bavaria will benefit.
Up to 400 experts, the decision-makers from the travel industry, use the opportunity to find out about the latest trends, developments and tourism products in Germany.
The GTM offers around 150 exhibitors from the hotel industry, transport and local and regional tourism organizations a platform to make new contacts and do business with participants from 45 countries.
There are also 100 to 150 media representatives from film and print, for example from the New York Times, who report on the event.
The advertising value is 40 million euros.
“Priceless,” says Rutz.
But time is of the essence.
The bid book, i.e. the application documents, must be presented on Friday (March 5th).
The community has to take care of the rooms for the workshop and the media support, find the overnight accommodation and design an attractive supporting program for the participants.
Rutz is relaxed on Thursday afternoon.
The suggestions and ideas are available.
There is no shortage of tourist highlights.
It must not be more specific yet.
Even of the 500 necessary beds in the Ammertal "we have almost all of them".
The municipality must raise a maximum of 100,000 euros
At short notice, a municipal council meeting with this one item on the agenda was scheduled on Wednesday evening.
After a lengthy consultation, the local politicians unanimously approved the application and decided to provide a maximum of 100,000 euros from the company's own culture.
The added value was convincing.
“Such a treasure chest”, emphasized Mayor Andreas Rödl (CSU), “we won't get it again”.
The financing and the concept must be completely in place by May.
Until then, it's about finding partners who support the event.
Next week, for example, they knock at Munich Airport.
The Ammergau Alps and Bayern Tourismus Marketing GmbH are also to be brought on board, and initial discussions have already taken place.
As with District Administrator Anton Speer (Free Voters).
He has a very positive view of the GTM.
Therefore, "the district or the Zugspitz region can imagine making a contribution according to the financial possibilities," he says.
“Of course, this requires discussion and approval from the committees.” The Oberammergau residents build on this.
In view of the tight budget, it is important for the municipality to reduce its own contribution.
"We have to come up with something to make it work," said Michael Fux from the non-party voter community.
"That's the egg-laying woolly milk sow, when that comes."
In any case, the chances are good.
"If we can present the program with the workshop," explains Rutz, "then we will be awarded the contract relatively quickly." The GNTB has agreed.