Large distribution should see the arrival of a new player in France.
According to
Libre Service Actualités
(
LSA
), the Tazita brand wants to open 300 stores by 2026-2027, the first of which will arrive in September.
By way of comparison, competitive groups such as Leclerc or Système U own 721 and 1,601 French stores respectively.
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For its launch, Tazita plans to open around twenty stores, “
then five to ten new points of sale each month
”, indicates Fabrice Gerber.
This entrepreneur is a former store manager at Leclerc, also worked for Aldi and Système U. The first locations will be directed towards the south of France such as Perpignan, Nîmes or Marignane.
The Lyon basin will also see the arrival of Tazita by the end of the year.
70% “made in France”
The shops will be located on the outskirts of medium-sized municipalities, between 8,000 and 12,000 inhabitants.
Of the 300 stores in the future, 240 will offer mainly food products (60%) with more than 7,500 references and 70% “
made in France
”.
Regarding the quality of the goods, fresh products will represent two out of ten products while organic will concern 5% of the references.
White brands and private labels will be highlighted because they will represent eight out of ten products.
Bakery stands should also be set up in Tazita stores.
For the remaining 60 stores, these will be 3,000 square meter spaces where no food products will be sold.
Tazita will offer textiles, such as linens or clothing for men, women and children.
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To build these 300 stores, the new brand needs funds, which amount to 150 million euros.
In its article,
LSA
specifies that Tazita will not go to banks but rather to suppliers, who would also become investors.
Thus, "
to become a supplier of the brand, the acquisition of a stake will be compulsory until the 80th point of sale
", indicates Fabrice Gerber, and 25% of the profits will go directly to them.
This cooperative system has already attracted 150 suppliers such as the butcher Bigard or the caterer Pierre Martinet.
Tazita thus hopes to achieve a turnover of 6.5 million euros per year and per store, or potentially two billion euros in 2026/2027.
To achieve this, the brand relies on an average basket of 35 euros purchased by consumers.
These objectives seem ambitious, particularly since Franprix's turnover amounts to 1.5 billion euros each year.
Before the opening of its physical stores, Tazita should launch its e-commerce site in the coming months.
